Search Results - "Sisodia, Rajendra S."

Understanding the Performance Drivers of Conscious Firms by Sisodia, Rajendra S.

“…This note responds to Chong Wangs article, “Conscious Capitalism Firms: Do They Behave as Their Proponents Say?” (in this issue of California Management…”
Get full text

Commentary:Understanding the Performance Drivers of Conscious Firms by Rajendra S. Sisodia

“…This note responds to Chong Wang's article, “Conscious Capitalism Firms: Do They Behave as Their Proponents Say?” (in this issue of California Management…”
Get full text

Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness by Bechwati, Nada Nasr, Sisodia, Rajendra S., Sheth, Jagdish N.

“…Drawing on previous research in pricing, we propose three broad antecedents to perceptions of price unfairness. Consumers perceive price unfairness when (1)…”
Get full text

Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh Perspectives on the Future by Sheth, Jagdish N, Sisodia, Rajendra S

“…Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a…”
Get full text

The Antecedents and Consequences of Customer-Centric Marketing by Sheth, Jagdish N, Sisodia, Rajendra S, Sharma, Arun

“…Entering the 21st Century, the marketing function remains concerned with serving customers and consumers effectively. A study proposes that just as the…”
Get full text

Marketing productivity: issues and analysis by Sheth, Jagdish N, Sisodia, Rajendra S

“…Marketing's fundamental problem today is low productivity and lack of accountability. This paper suggests two ways to improve marketing productivity. First,…”
Get full text

Revisiting Marketing's Lawlike Generalizations by Sheth, Jagdish N, Sisodia, Rajendra S

“…Since being recognized as a separate field of inquiry over 75 years ago, marketing has made enormous strides in terms of becoming a scholarly discipline…”
Get full text

A Dangerous Divergence: Marketing and Society by Sheth, Jagdish N., Sisodia, Rajendra S.

“…The public image of marketing, along with its professional reputation, has never been at a lower ebb; thus, the need for a new approach to marketing within…”
Get full text

Doing business in the age of conscious capitalism by Sisodia, Rajendra S.

“…Purpose - The purpose of this paper is to describe the concept of "Conscious Capitalism," which refers to a new, more enlightened approach to business purpose…”
Get full text

Raising Marketing's Aspirations by Sheth, Jagdish N., Sisodia, Rajendra S.

“…Marketing as a function and a profession suffers from the tyranny of exceedingly low expectations. Rather than accept that most customers view most marketing…”
Get full text

Enhancing Customer Engagement Through Consciousness by Grewal, Dhruv, Roggeveen, Anne L., Sisodia, Rajendra, Nordfält, Jens

“…[Display omitted] •Using consciousness can create a more engaging and meaningful customer experience.•Foundation of consciousness based on four tenants (Mackey…”
Get full text

Conscious Capitalism: A Better Way to Win: A Response to James O'Toole and David Vogel's “Two and a Half Cheers for Conscious Capitalism” by Sisodia, Rajendra S.

“…Rajendra S. Sisodia is a Professor of Marketing at Bentley University and co-founder and Chairman of the Conscious Capitalism Institute…”
Get full text

Conscious Capitalism: A Better Way to Win by Sisodia, Rajendra S

“…This article presents a response to "Two and a Half Cheers for Conscious Capitalism". The author is a Professor of Marketing at Bentley University and…”
Get full text

Marketing Information and Decision Support Systems for Services by Sisodia, Rajendra S

“…Discusses the relevance of formal marketing information systems for services marketing. Examines information technology and its potential for services…”
Get full text

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure by Brown, Stephen W., Webster, Frederick E., Steenkamp, Jan-Benedict E. M., Wilkie, William L., Sheth, Jagdish N., Sisodia, Rajendra S., Kerin, Roger A., MacInnis, Deborah J., McAlister, Leigh, Raju, Jagmohan S., Bauerly, Ronald J., Johnson, Don T., Singh, Mandeep, Staelin, Richard

“…My three-year term as editor of Journal of Marketing concludes with the October 2005 issue. On the basis of my interactions with various people in the…”
Get full text

Expert Systems for Services Marketing - Prospects and Payoffs by Sisodia, Rajendra S

“…Explores the application of expert systems in the field of services marketing. Describes the basics of the technology along with several hypothetical systems…”
Get full text

Competitive Advantage Through Design by Sisodia, Rajendra S.

“…At a time when almost every business practice is undergoing a thorough reengineering process, many companies are discovering the value of going back to basics…”
Get full text

Why Companies Kill Their Technologies by Sisodia, Rajendra S.

“…Several forces at work in most organizations can kill promising technologies before they ever become transformed into marketable products. Here's how to…”
Get full text

Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh Perspectives on the Future by Jagdish N. Sheth, Rajendra S. Sisodia, Editors

“…Many marketers fear that the field`s time-worn principles are losing touch with today`s realities. Does Marketing Need Reform? collects the insights of a…”
Get full text

Modeling How Institutional Investors Allocate Business to Brokers by Farley, John U., Sisodia, Rajendra S.

“…A model of how institutional investors evaluate and allocate business to brokers shows a complex pattern of influences. The broker's ability to execute…”
Get full text