Search Results - "Sismeiro, Catarina"

Competitive vs. Complementary Effects in Online Social Networks and News Consumption: A Natural Experiment by Sismeiro, Catarina, Mahmood, Ammara

“…Using hourly traffic and readership data from a major news website, and taking advantage of a global Facebook outage, we study the relationship between social…”
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Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing by Bucklin, Randolph E., Sismeiro, Catarina

“…Clickstream data are defined as the electronic record of Internet usage collected by Web servers or third-party services. The authors discuss the nature of…”
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A Model of Web Site Browsing Behavior Estimated on Clickstream Data by Bucklin, Randolph E., Sismeiro, Catarina

“…Using the clickstream data recorded in Web server log files, the authors develop and estimate a model of the browsing behavior of visitors to a Web site. Two…”
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Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach by Sismeiro, Catarina, Bucklin, Randolph E.

“…The authors develop and estimate a model of online buying using clickstream data from a Web site that sells cars. The model predicts online buying by linking…”
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Variability in the incidence of miRNAs and genes in fragile sites and the role of repeats and CpG islands in the distribution of genetic material by Laganà, Alessandro, Russo, Francesco, Sismeiro, Catarina, Giugno, Rosalba, Pulvirenti, Alfredo, Ferro, Alfredo

“…Chromosomal fragile sites are heritable specific loci especially prone to breakage. Some of them are associated with human genetic disorders and several…”
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The evolution of equity crowdfunding: Insights from co-investments of angels and the crowd by Wang, Wanxin, Mahmood, Ammara, Sismeiro, Catarina, Vulkan, Nir

“…•Equity crowdfunding platforms attract angels and larger ventures.•Angels take the lead in large ventures and crowd investors fill funding…”
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Will They Come and Will They Stay? Online Social Networks and News Consumption on External Websites by Mahmood, Ammara, Sismeiro, Catarina

“…This study explores the role of online engagement, homophily and social influence in explaining traffic and news consumption by social network users at an…”
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Two years and ~196 million later: where is Choose and Book? by Mohammed Rashid, Lasitha Abeysundra, Ahmad Mohd-Isa, Yahya Khan, Catarina Sismeiro

“…Background and objectives Introduced in 2004, Choose and Book was one of the National Programme for Information Technology's vanguard initiatives. It was to…”
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Perception Spillovers across Competing Brands: A Disaggregate Model of How and When by Janakiraman, Ramkumar, Sismeiro, Catarina, Dutta, Shantanu

“…Drawing on the accessibility—diagnosticity framework and previous literature on branding and order of entry, the authors hypothesize that perception spillovers…”
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Physicians' Persistence and Its Implications for Their Response to Promotion of Prescription Drugs by Janakiraman, Ramkumar, Dutta, Shantanu, Sismeiro, Catarina, Stern, Philip

“…Motivated by the medical literature findings that physicians are inertial, we seek to understand (1) whether physicians exhibit structural persistence in drug…”
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Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach by Sismeiro, Catarina, Mizik, Natalie, Bucklin, Randolph E.

“…At a given point in time, individual consumers may be in different stages of the product adoption or consumption cycle. As a result, different types of…”
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Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules by Gonzalez, Jorge, Sismeiro, Catarina, Dutta, Shantanu, Stern, Philip

“…Patent expiration represents a turning point not only for the brand losing patent protection, as bioequivalent generic versions of the drug quickly enter the…”
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Physicians' persistence and its implications for their response to promotion of prescription drugs by Janakiraman, Ramkumar, Dutta, Shantanu, Sismeiro, Catarina, Stern, Philip

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Using visual and text features for direct marketing on multimedia messaging services domain by Battiato, Sebastiano, Farinella, Giovanni Maria, Giuffrida, Giovanni, Sismeiro, Catarina, Tribulato, Giuseppe

“…Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audience. Companies systematically dispatch the…”
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Exploiting visual and text features for direct marketing learning in time and space constrained domains by Battiato, Sebastiano, Farinella, Giovanni Maria, Giuffrida, Giovanni, Sismeiro, Catarina, Tribulato, Giuseppe

“…Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audiences. Companies systematically dispatch…”
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Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist by Bronnenberg, Bart J., Sismeiro, Catarina

“…The authors show how multimarket data can be used to make predictions about brand performance in markets for which no or poor data exist. To obtain these…”
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Spatial Models in Marketing by Bradlow, Eric T., Bronnenberg, Bart, Russell, Gary J., Arora, Neeraj, Bell, David R., Duvvuri, Sri Devi, Hofstede, Frankel Ter, Sismeiro, Catarina, Thomadsen, Raphael, Yang, Sha

“…Marketing science models typically assume that responses of one entity (firm or consumer) are unrelated to responses of other entities. In contrast, models…”
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Modeling browsing and purchase on the Internet using clickstream data by Ribeiro Sismeiro, Catarina Isabel

“…With this dissertation I examine three research problems that relate to the behavior of visitors to an e-commerce website. First I investigate the dynamics of…”
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Two years and 196 million pounds later: where is Choose and Book? by Rashid, Mohammed, Abeysundra, Lasitha, Mohd-Isa, Ahmad, Khan, Yahya, Sismeiro, Catarina

“…Introduced in 2004, Choose and Book was one of the National Programme for Information Technology's vanguard initiatives. It was to transform the old booking…”
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