Search Results - "Siraliova, Jelena"

Marketing strategy in the Baltics: standardise or adapt? by Siraliova, Jelena, Angelis, Jannis J

“…Purpose - The question of whether a business should pursue a marketing strategy that is standardised across national markets or adapted to individual markets…”
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Marketing strategies of multinationals in the Baltic States: To standardize or to adapt? by Siraliova, Jelena, Angelis, Jannis

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