Search Results - "Sindhu, Shilpa"

Modelling the Enablers for Branded Content as a Strategic Marketing Tool in the COVID-19 Era by Sindhu, Shilpa, Mor, Rahul S

“…This study aims towards identifying and modelling the significant factors which act as enablers for the branded content to be used strategically by marketers…”
Get full text

Analyzing the Enablers of Customer Engagement in Healthcare Using TISM and Fuzzy MICMAC by Chauhan, Trishala, Sindhu, Shilpa, Mor, Rahul S.

“…The spike in internet users led healthcare companies to confer their agile presence on various digital platforms and engage customers online to increase their…”
Get full text

Benchmarking the Interactions among Challenges for Blockchain Technology Adoption: A Circular Economy Perspective by Panghal, Anupama, Sindhu, Shilpa, Dahiya, Shweta, Dahiya, Bharat, Mor, Rahul S.

“…The chances of food contamination and spoilage get enhanced as it passes through various stages, and prudent consumers often need transparency on the origin of…”
Get full text

Cause-related marketing - an interpretive structural model approach by Sindhu, Shilpa

“…Cause-related marketing has the capability to generate strong brand evaluations and brings to managers a set of very complex decisions. Cause-related marketing…”
Get full text

Digital health care services in post COVID-19 scenario: modeling the enabling factors by Sindhu, Shilpa

“…Purpose The recent pandemic of COVID-19 has posed challenges for delivering essential and desirable health-care services for the masses. Digital health-care…”
Get full text

Analysis of drivers for anti-food waste behaviour - TISM and MICMAC approach by Poonia, Archana, Sindhu, Shilpa, Arya, Vikas, Panghal, Anupama

“…Purpose This study aims to identify and analyse the interactions among drivers of anti-food waste behaviour at the consumer level. By understanding the mutual…”
Get full text

Modelling the factors impacting customer engagement for branded content in healthcare by Chauhan, Trishala, Sindhu, Shilpa, Mor, Rahul S.

“…Purpose In this global digital era, health-care companies are increasing their presence on the internet through branded content that serves as a connecting…”
Get full text

Organic food women entrepreneurs-TISM approach for challenges by Dahiya, Shweta, Panghal, Anupama, Sindhu, Shilpa, Siwach, Parveen

“…Purpose Organic food is getting attention these days from consumers and producers, in pursuit of safe and chemical-free food. In India, there is an upsurge in…”
Get full text

Local Food Entrepreneurship in Rural India: Modelling the Challenges by Panghal, Anupama, Sindhu, Shilpa, Sarao, Jessica, Dahiya, Shweta

“…Local food entrepreneurship plays a vital role in promoting and distributing regional foods. To link local food with the market, there is a need to develop…”
Get full text

Modelling the interactions among enablers of technology entrepreneurship: An ISM and Fuzzy-MICMAC approach by Sindhu, Shilpa, Mor, Rahul S

“…Objective: The objective of the article is to explore the enablers for technology entrepreneurship and model them into a contextual relationship through a…”
Get full text

A study on adoption enablers of 3D printing technology for sustainable food supply chain by Panghal, Anupama, Vern, Priyanka, Mor, Rahul S, Panghal, Deepak, Sindhu, Shilpa, Dahiya, Shweta

“…Purpose3D food printing technology is an emerging smart technology, which because of its inbuilt capabilities, has the potential to support a sustainable…”
Get full text