Search Results - "Silvera, David"

From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness by Kapitan, Sommer, Silvera, David H.

“…We propose that attributions about an endorser truly liking, using, or desiring a promoted product mediate the relationship between source and message factors…”
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It grows on you: Perceptions of sales/service personnel with facial hair by Mittal, Sarah, Silvera, David H.

“…•Facial hair is used as a cue of masculinity, but has not been examined in sales.•Facial hair on male sales personnel drives increased perceptions of…”
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The Impact of Resource Scarcity on Price-Quality Judgments by Park, Hanyong, Lalwani, Ashok K, Silvera, David H

“…Abstract Consumers routinely encounter situations in which they perceive that resources are scarce. However, little is known about how this perception…”
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Brand trait transference: When celebrity endorsers acquire brand personality traits by Arsena, Ashley, Silvera, David H., Pandelaere, Mario

“…Using celebrity endorsers can be an effective way to influence brand perceptions and elevate the brand. However, although there is a significant amount of…”
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Makeup or mask: makeup’s effect on salesperson trustworthiness by Mittal, Sarah, Silvera, David H

“…Purpose This paper aims to investigate how the use of varying amounts of makeup by sales personnel influences perceived salesperson trustworthiness and…”
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In the world of plastics: how thinking style influences preference for cosmetic surgery by Mittal, Sarah, Warnell, Katherine Rice, Silvera, David H.

“…The world of cosmetic surgery offers a variety of procedures designed to “enhance” specific body parts. While some consumers are adamantly against such…”
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Artificial skin and tactile sensing for socially interactive robots: A review by Silvera-Tawil, David, Rye, David, Velonaki, Mari

“…During social interaction humans extract important information from tactile stimuli that enriches their understanding of the interaction. This process depends,…”
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CALD Assist—Nursing: Improving communication in the absence of interpreters by Silvera‐Tawil, David, Pocock, Courtney, Bradford, DanaKai, Donnell, Andrea, Harrap, Karen, Freyne, Jill, Brinkmann, Sally

“…Aims and objectives To develop a communication app to support nursing staff during the provision of standard care of patients from non‐English‐speaking…”
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Never truly alone, we always have our purchases: Loneliness and sex as predictors of purchase attachment and future purchase intentions by Mittal, Sarah, Silvera, David H.

“…The meaning of a purchase does not end at “buy.” Past purchases can become integral to consumers' self‐definition and communication of their “self” to others…”
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Interpretation of the modality of touch on an artificial arm covered with an EIT-based sensitive skin by Silvera Tawil, David, Rye, David, Velonaki, Mari

“…During social interaction humans extract important information from tactile stimuli that can improve their understanding of the interaction. The development of…”
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Small‐Dollar Credit Lending: The Effect of Financial Burden on Personal Asset Misvaluation by Kapitan, Sommer, Ross, Spencer M., Silvera, David H.

“…Small‐dollar credit lenders offer consumers quick access to cash in the form of products, such as pawn loans. The consumers who tend to use these small‐dollar…”
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Age-related reactions to a product harm crisis by Silvera, David H., Meyer, Tracy, Laufer, Daniel

“…Purpose - This article aims to examine differences between older and younger consumers in their reactions to a product harm crisis. Research suggests that…”
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Go big or go home: Risk seeking for experiential choices by Mittal, Sarah, Kapitan, Sommer, Silvera, David H.

“…In decision making under risk, do consumers evaluate intangible, experiential options in a choice set in the same way they evaluate tangible, material options?…”
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Impulse buying: the role of affect, social influence, and subjective wellbeing by Silvera, David H., Lavack, Anne M., Kropp, Fredric

“…Purpose - The purpose of this research is to examine predictors of impulse buying. Although moderate levels of impulse buying can be pleasant and gratifying,…”
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Socially-Assistive Robots to Support Learning in Students on the Autism Spectrum: Investigating Educator Perspectives and a Pilot Trial of a Mobile Platform to Remove Barriers to Implementation by Silvera-Tawil, David, Bruck, Susan, Xiao, Yi, Bradford, DanaKai

“…Technology offers educators tools that can tailor learning to students’ learning styles and interests. Research into the use of socially-assistive robots as a…”
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The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change by Pfeiffer, Bruce E., Deval, Hélène, Silvera, David H., Cronley, Maria L., Kardes, Frank R.

“…Self-generated thought has been shown to have a significant impact on attitude change. Merely thinking about an attitude can result in more extreme attitudes…”
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The Role of Country of Manufacture in Consumers' Attributions of Blame in an Ambiguous Product-Harm Crisis by Laufer, Daniel, Gillespie, Kate, Silvera, David H.

“…This paper examines how country of origin, in particular country of manufacture (COM), impacts the assessment of blame by observers to a product-harm crisis…”
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Sensor-Based Assessment of Social Isolation and Loneliness in Older Adults: A Survey by Prabhu, Deepa, Kholghi, Mahnoosh, Sandhu, Moid, Lu, Wei, Packer, Katie, Higgins, Liesel, Silvera-Tawil, David

“…Social isolation (SI) and loneliness are 'invisible enemies'. They affect older people's health and quality of life and have significant impact on aged care…”
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The stereotyping of science: superficial details influence perceptions of what is scientific by Krull, Douglas S., Silvera, David H.

“…Previous research indicates that superficial details can influence judgments about science. The current research investigated whether the content of research…”
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Multicomponent Support Program for Secondary Prevention of Stroke Using Digital Health Technology: Co-Design Study With People Living With Stroke or Transient Ischemic Attack by Silvera-Tawil, David, Cameron, Jan, Li, Jane, Varnfield, Marlien, Allan, Liam P, Harris, Mitch, Lannin, Natasha A, Redd, Christian, Cadilhac, Dominique A

“…Few individuals (<2%) who experience a stroke or transient ischemic attack (TIA) participate in secondary prevention lifestyle programs. Novel approaches that…”
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