Promoting Folic Acid to Spanish-Speaking Hispanic Women: Evaluating Existing Campaigns to Guide New Development

Promoting Folic Acid to Spanish-Speaking Hispanic Women: Evaluating Existing Campaigns to Guide New Development

Hispanic women are 1.5-3 times as likely as non-Hispanic white women to have a child affected by neural tube defects. This disparity exists in spite of varied interventions designed to address the problem. The purpose of this research was to investigate Hispanic women's knowledge of folic acid,...

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Bibliographic Details
Published in:Women & health Vol. 50; no. 4; pp. 376 - 395
Main Authors: Mackert, Michael, Kahlor, LeeAnn, Silva, Kristi, Padilla, Yolanda
Format: Journal Article
Language:English
Published: United States Taylor & Francis Group 01-06-2010
Taylor & Francis LLC
Subjects:
Adolescent
Adolescents
Adult
Audiences
behavior and change
Culture
Development Strategies
Diet
Female
Females
Folic Acid - therapeutic use
Health Knowledge, Attitudes, Practice
Health promotion
Health Promotion - methods
Hispanic Americans
Hispanic people
Humans
Intervention
Knowledge
Language
Maternal & child health
Neural Tube Defects - ethnology
Neural Tube Defects - prevention & control
nutrition
Patient Acceptance of Health Care
Perceptions
perinatal health
Pregnancy
Vitamin B
Vitamins
Whites
Women
Young Adult
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Summary:Hispanic women are 1.5-3 times as likely as non-Hispanic white women to have a child affected by neural tube defects. This disparity exists in spite of varied interventions designed to address the problem. The purpose of this research was to investigate Hispanic women's knowledge of folic acid, perceptions of existing education campaigns, and provide guidance for future promotion efforts. Three focus groups with Hispanic mothers (N = 18) were conducted to garner insights on these issues. Results suggested that these women understood the benefits of folic acid, did not see major cultural barriers to consuming folic acid-rich foods, and did not perceive insurmountable challenges to consuming a multivitamin with folic acid. For many women, an initial pregnancy served as their initial cue to action, suggesting a need for the continued development of education strategies that communicate the benefits of folic acid supplementation prior to pregnancy. Such strategies may necessitate targeting younger audiences, including teenagers.
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ISSN:0363-0242
1541-0331
DOI:10.1080/03630242.2010.498757