Growing Fast and Profitably in High Competitive Telecom Industry: the GVT’s Case

Growing Fast and Profitably in High Competitive Telecom Industry: the GVT’s Case

This teaching case studies the remarkable history of GVT, former Brazilian telecom company acquired by Telefónica Vivo after revolutionized the telecom industry in Brazil throughout its 15 years of operation. Telecommunications is an industry sector that faces constant turbulence, due to the fast-pa...

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Bibliographic Details
Published in:Administração (São Paulo) Vol. 19; no. 2; pp. 340 - 380
Main Authors: Fernandes, Bruno Henrique Rocha, Silva, Francisco Sergio Barbosa da, Sartori, Rodrigo Vinícius
Format: Journal Article
Language:English
Published: Rio De Janeiro Associação Nacional dos Cursos de Graduação em Administração- ANGRAD 01-05-2018
Associação Nacional dos Cursos de Graduação em Administração
Subjects:
Business growth
business model
Business models
Business plans
Communications networks
Competition
Competitive local exchange carriers
competitiveness
Customer relationship management
Earth stations
Entrepreneurs
Fund raising
GVT
Profitability
telecommunications
Telecommunications industry
Brazil
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Summary:This teaching case studies the remarkable history of GVT, former Brazilian telecom company acquired by Telefónica Vivo after revolutionized the telecom industry in Brazil throughout its 15 years of operation. Telecommunications is an industry sector that faces constant turbulence, due to the fast-paced technological innovation and fierce competition, that forces the reinvention of business models in order to make companies thrive. Aimed at students from Masters and Doctorate programs in Administration, this case is useful for helping the professor to discuss in class about business models in a dynamic environment, as is the case of telecom industry. The learning objectives are to make participants able to comprehend features and limitations of traditional concepts of business models, guiding to the discussion of an alternative framework suitable to a dynamic environment context. The professor should cover the aspects of strategy of differentiation, consistent execution, process management and learning capabilities.
ISSN:2177-6083
2358-0917
DOI:10.13058/raep.2018.v19n2.978