Search Results - "Shocker, Allan D"

Product Complements and Substitutes in the Real World: The Relevance of "Other Products" by Shocker, Allan D., Bayus, Barry L., Kim, Namwoon

“…In the real world, buyer demand for a product can depend directly and indirectly on the marketing efforts of "other products" in different categories. The…”
Get full text

Modeling Intercategory and Generational Dynamics for A Growing Information Technology Industry by Kim, Namwoon, Chang, Dae Ryun, Shocker, Allan D

“…Previous studies dealing with product growth have dealt only with substitution effects among successive generations of one product category and not with…”
Get full text

Goal-Derived Categories and the Antecedents of Across-Category Consideration by Ratneshwar, S., Pechmann, Cornelia, Shocker, Allan D.

“…We employ the concept of goal-derived categories and examine when and why consideration sets might include alternatives from different nominal product…”
Get full text

Composite Branding Alliances: An Investigation of Extension and Feedback Effects by Park, C. Whan, Jun, Sung Youl, Shocker, Allan D.

Get full text

Toward understanding the attraction effect: the implications of product stimulus meaningfulness and familiarity by Ratneshwar, S, Shocker, A.D, Stewart, D.W

“…The attraction effect refers to an inferior product's ability to increase the attractiveness of another alternative when the inferior product is added to a…”
Get full text

Composite Branding Alliances: An Investigation of Extension and Feedback Effects by Park, C. Whan, Jun, Sung Youl, Shocker, Allan D.

“…The authors report two studies investigating the effectiveness of a composite brand in a brand extension context. In composite brand extension, a combination…”
Get full text

A Marketer's View of Competition and Antitrust by Shocker, Allan D.

“…Marketing and antitrust are strongly interrelated. Typically it is certain objectionable marketing practices that have made antitrust action necessary. And…”
Get full text

Substitution in Use and the Role of Usage Context in Product Category Structures by Ratneshwar, S., Shocker, Allan D.

“…The relationship between the substitution in use approach to product-market structure and cognitive accounts of product category structures is investigated in…”
Get full text

Economic impact of marketing alliances on shareholders' wealth by Ho, Foo-Nin, Shocker, Allan D, Yip, Yewmun

“…Purpose - The purpose of this paper is to examine whether marketing alliances create value for shareholders, and whether the results are robust across…”
Get full text

Inferring Market Structure from Customer Response to Competing and Complementary Products by Elrod, Terry, Russell, Gary J., Shocker, Allan D., Andrews, Rick L., Bacon, Lynd, Bayus, Barry L., Carroll, J. Douglas, Johnson, Richard M., Kamakura, Wagner A., Lenk, Peter, Mazanec, Josef A., Rao, Vithala R., Shankar, Venkatesh

“…We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are…”
Get full text

Multiple-Category Decision-Making: Review and Synthesis by Russell, Gary J., Ratneshwar, S., Shocker, Allan D., Bell, David, Bodapati, Anand, Degeratu, Alex, Hildebrandt, Lutz, Kim, Namwoon, Ramaswami, S., Shankar, Venkatash H.

“…In many purchase environments, consumers use information from a number of product categories prior to making a decision. These purchase situations create…”
Get full text

Estimating the weights for multiple attributes in a composite criterion using pairwise judgments by Srinivasan, V., Shocker, Allan D.

Get full text

A Note on the Application of Portfolio Theory: A Comment on Cardozo and Smith by Devinney, Timothy M., Stewart, David W., Shocker, Allan D.

“…The problems associated with the extension of fianancial portfolio theory to product investments of the firm are reviewed…”
Get full text

A Customer-Oriented Approach for Determining Market Structures by Srivastava, Rajendra K., Alpert, Mark I., Shocker, Allan D.

“…A framework for market analysis based on customer perceptions of substitutability-in-use is presented. An empirical application in the financial/banking…”
Get full text

Customer-Oriented Approaches to Identifying Product-Markets by Day, George S., Shocker, Allan D., Srivastava, Rajendra K.

“…The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments…”
Get full text

Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use by Srivastava, Rajendra K., Leone, Robert P., Shocker, Allan D.

“…In this paper, product usage data, employing a substitution-in-use criterion, are analyzed and shown to yield managerially useful product-market structures for…”
Get full text

Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue by Shocker, Allan D., Srivastava, Rajendra K., Ruekert, Robert W.

“…The challenges posed by current market conditions require a change in the mindset as well as actions on the part of brand managers. These managers are…”
Get full text

A Simulation Comparison of Methods for New Product Location by Sudharshan, D, May, Jerrold H, Shocker, Allan D

“…Four algorithms for locating an "optimal" new product in a multiattribute product space—Albers and Brockhoff's PROPOPP; Gavish, Horsky, and Srikanth's Method…”
Get full text

A Consumer-Based Methodology for the Identification of New Product Ideas by Shocker, Allan D, Srinivasan, V

“…This paper suggests a procedure which analytically ties a model to predict users' predispositions to purchase different "brands" in a product-market together…”
Get full text

Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue by Shocker, Allan D., Srivastava, Rajendra K., Ruekert, Robert W.

Get full text