Search Results - "Shi, Savannah Wei"

Crowdfunding: Designing an effective reward structure by Wei Shi, Savannah

“…Many crowdfunding platforms allow developers maximum flexibility in terms of the number and types of rewards offered in a project. However, designing an…”
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Video Content Marketing: The Making of Clips by Liu, Xuan, Shi, Savannah Wei, Teixeira, Thales, Wedel, Michel

“…Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to…”
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Assortment levels, pupillary response, and product preference by Shi, Savannah Wei

“…Nowadays, many online retailers allow consumers to flexibly change the assortment size in a product display. Therefore, assessing the impact of varied…”
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Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data by Shi, Savannah Wei, Wedel, Michel, Pieters, F. G. M. (Rik)

“…We propose a model of eye-tracking data to understand information acquisition patterns on attribute-by-product matrices, which are common in online choice…”
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Strategic Product Displays Across Different Assortment Levels by Shi, Savannah Wei, Che, Hai, Jin, Lang

“…Online retailers often display products across various assortment sizes, yet how to strategically present products in this context remains unclear. This…”
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The Path to Click: Are You on It? by Shi, Savannah Wei, Trusov, Michael

“…An eye-tracking study that examines consumers’ dynamic visual inspection on search engines. The multibillion-dollar search engine marketing (SEM) industry’s…”
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Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement by Shi, Savannah Wei, Kalyanam, Kirthi

“…Touch has become an inseparable element of mobile platforms. This study examines the use of different touch features and the impact of these touch gestures on…”
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Usage Experience with Decision Aids and Evolution of Online Purchase Behavior by Shi, Savannah Wei, Zhang, Jie

“…This study investigates how prior usage experience with various decision aids available in an Internet shopping environment contributes to online purchase…”
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From Minnows to Whales: An Empirical Study of Purchase Behavior in Freemium Social Games by Shi, Savannah Wei, Xia, Mu, Huang, Yun

“…This paper empirically investigates whether and how social dynamics, in combination with user past performance, drives purchase propensity in freemium social…”
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Would you Snap up the Deal?: A Study of Consumer Behaviour under Flash Sales by Shi, Savannah Wei, Chen, Ming

“…Flash sales refer to an emerging e-commerce practice in which a firm offers one or more products/service at a substantial discount within limited time…”
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The impact of world oil price shocks on the Canada/U.S. real exchange rate by Zhao, Jing, Shi, Savannah Wei

“…This article investigates whether and how changes in the world oil price affect the Canada/U.S. real exchange rate. We applied vector autoregression and vector…”
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The Effects of Bid Pulsing on Keyword Performance in Search Engines by Shi, Savannah Wei, Dong, Xiaojing

“…The objective of this study is to empirically examine whether and how bid pulsing affects keyword auction performance in search engine advertising. In keyword…”
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The Effects of Bid Pulsing on Keyword Performance in Search Engines by Shi, Savannah Wei, Dong, Xiaojing

“…The objective of this study is to empirically examine whether and how bid pulsing affects keyword auction performance in search engine advertising. In keyword…”
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