Search Results - "Sheinin, A"

Abl2 Kinase Differentially Regulates iGluRs Current Activity and Synaptic Localization by Kabirova, M., Reichenstein, M., Borovok, N., Sheinin, A., Gorobets, D., Michaelevski, I.

“…Abelson non-receptor tyrosine kinases (Abl1 and Abl2) are established cellular signaling proteins, implicated in cytoskeletal reorganization essential for…”
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Abelson Kinases Mediate the Depression of Spontaneous Synaptic Activity Induced by Amyloid Beta 1–42 Peptides by Reichenstein, M., Borovok, N., Sheinin, A., Brider, T., Michaelevski, I.

“…Amyloid beta (Aβ) peptides represent one of the most studied etiological factors of Alzheimer’s disease. Nevertheless, the effects elicited by different…”
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Membrane-tethered AKT kinase regulates basal synaptic transmission and early phase LTP expression by modulation of post-synaptic AMPA receptor level by Pen, Y., Borovok, N., Reichenstein, M., Sheinin, A., Michaelevski, I.

“…ABSTRACT The serine/threonine kinase AKT/PKB plays a fundamental role in a wide variety of neuronal functions, including neuronal cell development, axonal…”
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The Influence of Corporate Messages on the Product Portfolio by Biehal, Gabriel J, Sheinin, Daniel A

“…The authors examine factors that change the influence of corporate messages for forming judgments about products in the company's portfolio (i.e., transfer)…”
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Subunit specificity and mechanism of action of NMDA partial agonist d-cycloserine by Sheinin, A, Shavit, S, Benveniste, M

“…Recently, we have shown that 1-aminocyclopropanecarboxylic acid (ACPC) acts simultaneously as a high affinity full glycine agonist and a low affinity glutamate…”
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Exosomes loaded with PTEN siRNA leads to functional recovery after complete transection of the spinal cord by specifically targeting the damaged area by Offen, D, Perets, N, Guo, S, Betzer, O, Popovtzer, R, Ben-Shaul, S, Sheinin, A, Michaelevski, I, Levenberg, S

“…Background & AimComplete spinal cord injury (SCI) is a debilitating disease which usually leads to permanent functional impairments, with various complications…”
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The effect of category‐specific temporal frame on temporal reframing of price by Chung, Miri, Sheinin, Daniel A.

“…This study explores the effects of temporal reframing of price (TRP), a strategy presenting the total cost of a product or service in smaller, segmented…”
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The effects of multiple-period promotions differing in frequency and depth on internal reference price by Sheinin, Daniel A., Della Bitta, Albert J.

“…Many marketers use sales promotions but excessive discounting can lower consumers' internal reference prices. Scant research examines the implications of…”
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The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments by Sheinin, Daniel A., Varki, Sajeev, Ashley, Christy

“…We examine the differential effects of ad novelty and message usefulness-frequently conceptualized as the two major dimensions of ad creativity-on the…”
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The Power of Politics in Branding by Matos, Geraldo, Vinuales, Gema, Sheinin, Daniel A.

“…Corporations have generally avoided publically linking their brands with political positions, yet recently brands have become more politically active. Brands…”
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Effects of Product Failure Severity and Locus of Causality on Consumers' Brand Evaluation by Song, Sujin, Sheinin, Dan A., Yoon, Sukki

“…Although product failure causes both marketers and consumers to incur substantial damage and losses, failures are often very difficult for marketers to…”
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The Effects of Experience with Brand Extensions on Parent Brand Knowledge by Sheinin, Daniel A

“…The influence of brand extensions on the parent brand is important to understand because they may change its core beliefs and thus either enhance or jeopardize…”
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When women are dissatisfied: Gender differences in product failure attribution by Song, Sujin, Sheinin, Dan A., Yoon, Sukki

“…We studied whether or not men and women respond differently to product failure by investigating how the level of satisfaction changes according to the failure…”
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The Effects of Changing Attribute Composition on Judgments About Multifunctional Products by Ozcan, Timucin, Sheinin, Daniel A.

“…Multifunctional products have become increasingly popular as marketers seek to attain broader customer appeal at a reduced portfolio management cost. However,…”
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Effects of complete products on consumer judgments by Ozcan, Timucin, Sheinin, Daniel A

“…Purpose - The aim of this paper is to seek to understand better how consumers judge multiattribute products that are perceived as either more or less complete…”
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Understanding Common Attribute Devaluation in Multifunctional Products by Ozcan, Timucin, Sheinin, Daniel A.

“…Multifunctional products are increasingly marketed, yet relatively little research exists on their effectiveness. Some research indicates that adding…”
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Effects of complete products on consumer judgments by Ozcan, Timucin, Sheinin, Daniel A

“…Purpose - The aim of this study is to better understand how consumers understand and judge multi-attribute products that are perceived as either more or less…”
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Managing the Brand in a Corporate Advertising Environment: A Decision-Making Framework for Brand Managers by Biehal, Gabriel J., Sheinin, Daniel A.

“…Corporate advertising has become a significant business activity. That fact is important for brand managers because consumers' knowledge formed from corporate…”
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Membrane-tethered AKT kinase regulates basal synaptic transmission and early phase LTP expression by modulation of post-synaptic AMPA receptor level: MEMBRANE-TETHERED AKT AS A REGULATOR OF SYNAPTIC ACTIVITY AND LTP by Pen, Y., Borovok, N., Reichenstein, M., Sheinin, A., Michaelevski, I.

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The Influence of Corporate Messages on the Product Portfolio by Biehal, Gabriel J., Sheinin, Daniel A.

“…The authors examine factors that change the influence of corporate messages for forming judgments about products in the company's portfolio (i.e., transfer)…”
Get full text