Search Results - "Shanklin, William L."

Seeking Mass Market Acceptance for High-Technology Consumer Products by Higgins, Susan H., Shanklin, William L.

“…Discusses the various strategies for mass merchandizing technologically complex products and services. Considers fear of technology, high-tech aficionados, and…”
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Creatively managing for creative destruction by Shanklin, William L

“…Businesses in the "old economy" are continually being challenged to transform themselves or become extinct. Creative leveraging looks for ways to rescue and…”
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Offensive strategies for defense companies by Shanklin, William L.

“…Defense companies must make radical changes to survive the decline of government spending on weaponry and other military equipment and supplies. Such changes…”
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Crafting strategies for global marketing in the new millennium by Shanklin, William L., Griffith, David A.

“…The demarcation between domestic and international business is disappearing as new and improved means of communicating and conducting business are developed…”
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Creative Destruction as a Market Strategy by Neff, Michael C., Shanklin, William L.

“…The historical landscape is full of pioneering firms that were innovative briefly, but then proved incapable of sustaining their leadership positions as…”
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Market Share is not Destiny by Shanklin, William L

“…Considers the relationship between market share and profitability and its relevance for strategic options used by top management in medium share companies…”
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Selecting Sports Personalities as Celebrity Endorsers by Shanklin, William L., Miciak, Alan R.

“…Celebrity endorsers are popular as media spokespersons for commercial offerings because people emulate their role models. Professional athletes around the…”
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Stoking the small business engine by Shanklin, William L., Ryans, John K.

“…Entrepreneurs can establish their new businesses through initiative programs and support services offered by communities. Economic development efforts of…”
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MARKET SHARE IS NOT DESTINY by Shanklin, William L.

“…Inquiries into the relationship between market share and profitability have provided valuable generalizations and insights about business strategy. A case has…”
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Market share is not destiny by Shanklin, William L

“…Examines the relationship between market share and profitability. Considers the market share profitability issue from the individual and institutional point of…”
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Marketing High-technology Medical Equipment to Hospitals by Polley, Paulette J., Shanklin, William L.

“…Soaring health-care costs, increasing government regulation, and intensifying competition have combined to force hospitals into stricter cost-containment…”
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SIX TIMELESS MARKETING BLUNDERS by Shanklin, William L.

“…The majority of start-up businesses fail, many for marketing-related reasons. Estimates of the new product failure rate across all sized companies range…”
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SIX TIMELESS MARKETING BLUNDERS by Shanklin, William L.

“…The majority of start-up businesses fail, many for marketing-related reasons. Estimates of the new product failure rate across all sized companies range…”
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How Medium-Market-Share Companies Achieve Superior Profitability by Kuzma, Ann T., Shanklin, William L.

“…Examines how medium-market-share companies maximize profitability. Considers market share and profitability, characteristics of profitable businesses, to form…”
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How Medium-market-share Companies Achieve Superior Profitability by Kuzma, Ann T., Shanklin, William L.

“…Examines the position of medium-market-share companies in relation to their smaller and larger counterparts and compares the inherent competitive advantages…”
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Fortune 500 dropouts by Shanklin, William L.

“…Hercules Powder. Liebmann Breweries. These companies, and over 250 others that appeared on the very first Fortune 500 list in 1955, have vanished from the…”
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Reflections on the future of marketing by Shanklin, William L

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Agency / Client Relationships as Seen by Influentials on Both Sides by Mary R. Hotz, Ryans, John K., Shanklin, William L., Mary K. Hotz, William K. Shanklin

“…This article concerns a subject of interest and concern to both advertising agency executives and their clients; i.e., how the two of them feel about each…”
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Evaluating the FTC Cooling‐Off Rule by SHANKLIN, WILLIAM L., KING, HERBERT G.

“…The major piece of regulation impinging on direct sellers is the FTC rule providing for a 3-day cooling-off period for in-home purchases of $25 or more. A…”
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Offensive Strategies for Defense Companies: Defense contractors must not wait for an increase in tensions to save their firms by Shanklin, William L

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