Search Results - "Sese, F. Javier"

The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing by Liu, Huan, Sese, F. Javier

“…[Display omitted] •App adoption leads to an increase in cross-buying by 31.92%.•The increase in cross-buying is higher for hedonic (vs. utilitarian)…”
Get full text

The design of B2B customer references: A signaling theory perspective by Boyd, D. Eric, Sese, F. Javier, Tillmanns, Sebastian

“…Customer references represent a popular marketing strategy, in which customers of a particular supplier share their prior experiences with other potential…”
Get full text

Periodic Versus Aggregate Donations: Leveraging Donation Frequencies to Cultivate the Regular Donor Portfolio by Minguez, Ana, Sese, F. Javier

“…Charitable organizations play a key role in society but face the recurrent challenge of obtaining sufficient resources to accomplish their missions. The…”
Get full text

Multichannel integration along the customer journey: a systematic review and research agenda by Gao, Lily (Xuehui), Melero, Iguacel, Sese, F. Javier

“…Enabled by the proliferation of new marketing channels, customers can utilize and compare marketing mix-related information across channels in a direct manner,…”
Get full text

Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability by Petersen, J. Andrew, Kumar, V., Polo, Yolanda, Sese, F. Javier

“…Recent evidence about the central role played by perceptual constructs in driving performance outcomes has produced a renewed interest in studying customer…”
Get full text

Customer value co-creation over the relationship life cycle by Cambra-Fierro, Jesus, Melero-Polo, Iguacel, Sese, F. Javier

“…Purpose Drawing from the theory of relationship dynamics, the purpose of this paper is to investigate how the relationship life cycle moderates the link…”
Get full text

Managing Complaints to Improve Customer Profitability by Cambra-Fierro, Jesus, Melero, Iguacel, Sese, F. Javier

“…•This study investigates the financial consequences of complaint handling.•Different complaint-handling initiatives affect customer profitability…”
Get full text

Customer Equity Drivers, Customer Experience Quality, and Customer Profitability in Banking Services: The Moderating Role of Social Influence by Gao, Lily (Xuehui), Melero-Polo, Iguácel, Sese, F. Javier

“…Financial service organizations are increasingly interested in ways to improve the service experience quality for customers, while customers progressively…”
Get full text

Philanthropy scandals and regular donations: the role of email marketing communications by Minguez, Ana, Sese, F. Javier

“…Charitable organisations are principled actors providing essential community services. However, due to some highly publicised charity scandals in recent years,…”
Get full text

The role of social motivations in e-learning: How do they affect usage and success of ICT interactive tools? by Hernandez, Blanca, Montaner, Teresa, Sese, F. Javier, Urquizu, Pilar

“…► Social motivations determine e-learners’ attitude and their degree of usage of ICT interactive tools. ► Social influence and altruism are the most important…”
Get full text

What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness by Cambra-Fierro, Jesús, Xuehui Gao, Lily, Melero-Polo, Iguácel, Javier Sese, F.

“…•We examine consumer brand relationships through the online channel.•Customer equity is a global assessment of brands, which plays a central role in the…”
Get full text

Are multichannel customers really more valuable? An analysis of banking services by Cambra-Fierro, Jesús, Kamakura, Wagner A., Melero-Polo, Iguacel, Sese, F. Javier

“…Conventional wisdom suggests that multichannel customers are more profitable. With a focus on goods, Kushwaha and Shankar (2013) demonstrate that it depends on…”
Get full text

Can complaint-handling efforts promote customer engagement? by Cambra-Fierro, Jesús, Melero-Polo, Iguácel, Javier Sese, F.

“…This study aims to fill an important research gap in customer management, namely, the extent to which customer engagement arises as a consequence of an…”
Get full text

Does Specific CSR Training for Managers Impact Shareholder Value? Implications for Education in Sustainable Development by López‐Pérez, Mª. Eugenia, Melero, Iguácel, Javier Sesé, F.

“…This study aims to analyze whether specific corporate social responsibility +CSR) training in sustainable development can boost the potential impact of CSR on…”
Get full text

The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market by Polo, Yolanda, Sese, F. Javier, Verhoef, Peter C.

“…This study investigates the drivers of customer retention in a liberalizing market. The authors address key retention issues that allow them to contribute to…”
Get full text

Strengthening Customer Relationships: What Factors Influence Customers to Migrate to Contracts? by Polo, Yolanda, Sese, F. Javier

“…Building long-term, profitable, customer relationships has become a strategic mandate for service firms. In this research, the authors present a modeling…”
Get full text

Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance by Blasco-Arcas, Lorena, Buil, Isabel, Hernández-Ortega, Blanca, Sese, F. Javier

“…As more and more educational institutions are integrating new technologies (e.g. audience response systems) into their learning systems to support the learning…”
Get full text

Reducing the level of switching costs in mobile communications: The case of Mobile Number Portability by Maicas, Juan Pablo, Polo, Yolanda, Javier Sese, F.

“…Switching costs are one of the most important economic forces that affect market competition in mobile communications. Both theoretical and empirical studies…”
Get full text

How does relationship length influence donation amount over time for regular members of nonprofit organizations – the moderating role of donation frequency by Minguez, Ana, Sese, F. Javier

“…PurposeThe purpose of this study is to investigate whether a U-shaped relationship exists between the length of time a donor has been a regular member in a…”
Get full text

Management for Sustainable Development and Its Impact on Firm Value in the SME Context: Does Size Matter? by López‐Pérez, Mª Eugenia, Melero, Iguácel, Javier Sese, F

“…With the increasing demands from society towards sustainable and social responsible business practices, management for sustainable development has become a…”
Get full text