Search Results - "Serer, Rafael"
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When value- and experience-related trade promotions influence retailers’ sales: the moderating role of retail format strategy and channel structure
Published in European journal of marketing (23-11-2021)“…Purpose As manufacturers and retailers aim to increase return on marketing investments, value- vs experience-related trade promotions gain attention. These two…”
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They spoke for Christian Europe
Published in National review (New York) (27-07-1957)Get full text
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La fuerza creadora de la libertad
Published in Books Abroad (01-07-1960)Get full text
Book Review Journal Article