Search Results - "Sela Sar"

Effects of Affect and Message Framing on Responses to Charity Advertising: A Construal Level and Regulatory Focus Perspective by Anghelcev, George, Sar, Sela, Huang, Yan

“…Charitable donation appeals can be framed to highlight the attainment of desirable outcomes (promotion framing) or the avoidance of undesirable situations…”
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The effect of multitasking on time perception, enjoyment, and ad evaluation by Chinchanachokchai, Sydney, Duff, Brittany R.L., Sar, Sela

“…•Performing multiple mediated tasks while commercials were playing made participants perceive time as passing more quickly.•Media multitasking increased…”
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Binge-Watching Serial Video Content: Exploring the Subjective Phenomenology of the Binge-Watching Experience by Anghelcev, George, Sar, Sela, Martin, Justin D., Moultrie, Jas L.

“…This study examined psychological constructs related to the subjective experience of binge-watching serial video content. The results underscore the centrality…”
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Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness by Anghelcev, George, McGroarty, Siobhan, Sar, Sela, Moultrie, Jas L., Huang, Yan

“…The study shows that the perceived healthfulness of processed organic foods, compared to their conventional counterparts, can be altered by slight variations…”
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Perceived risk mediates the impact of mood on the effectiveness of health PSAs: Implications for public health marketing by Sar, Sela, Anghelcev, George

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Perceived risk mediates the impact of mood on the effectiveness of health PSAs by Sar, Sela, Anghelcev, George

“…Purpose - The aim of the paper is to investigate the impact of pre-existing audience mood on responses to health public service advertisements (PSAs). The…”
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A ZMET-based analysis of perceptions of climate change among young South Koreans by Anghelcev, George, Chung, Mun-Young, Sar, Sela, Duff, Brittany R.L

“…Purpose Successful marketing communication campaigns require a thorough assessment of the public's current perceptions and attitudes toward the topic of the…”
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What if a Web Site can Talk? Exploring the Persuasive Effects of Web-Based Anthropomorphic Agents by Nan, Xiaoli, Anghelcev, George, Myers, Jun Rong, Sar, Sela, Faber, Ron

“…This research examines the impact of Web-based anthropomorphic agents on consumers' attitudes toward the Web site and the brand, with particular focus on two…”
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The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine by Sar, Sela, Rodriguez, Lulu

“…This study investigates the interactions between mood (positive/negative) and information processing style (item-specific/relational/narrative processing) on…”
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Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: a global versus local processing explanation by Sar, Sela, Anghelcev, George

“…Alcohol-impaired driving (AID) has devastating effects on society. To decrease the incidence of AID, high-risk populations like college students are often…”
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Infusing Affective Computing Models into Advertising Research on Emotions by Wen, Taylor Jing, Chuan, Ching-Hua, Anghelcev, George, Sar, Sela, Yun, Joseph T., Xu, Yanzhen

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Walk in my shoes: How perspective-taking and VR enhance telepresence and empathy in a public service announcement for people experiencing homelessness by Wang, Yanyun (Mia), Chen, Chen (Crystal), Nelson, Michelle R, Sar, Sela

“…This research explored how a virtual reality (VR) public service announcement (PSA) in a first-person perspective (vs non-VR PSA scripts: first-person…”
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The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude by Myers, Jun, Sar, Sela

“…An experiment was conducted to examine the effects of consumer preexisting mood as a contextual factor on consumers' response to imagery-inducing…”
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In the mood for [the right kind of] social marketing communication: How congruity between consumer mood and message framing influences intentions to recycle by Anghelcev, George, Sar, Sela

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The Influence of Pre-existing Audience Mood and Message Relevance on the Effectiveness of Health PSAs: Differential Effects by Message Type by Anghelcev, George, Sar, Sela

“…Most health communication research is grounded in theories of rational human behavior, which emphasize the role of cognition in health-related decision making…”
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The Ideal Advertising Professor: A ZMET-Based Inquiry by Anghelcev, George, Sar, Sela, Moultrie, Jas L., Naqvi, S. Shageaa

“…Advertising departments in universities worldwide must grapple with a fast-changing industry that continues to redefine itself amid technological change and…”
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The influence of logo design on country image and willingness to visit: A study of country logos for tourism by Lee, Suman, Rodriguez, Lulu, Sar, Sela

“…► We examine the influence of tourism logo design on people's country image and their willingness to visit. ► People were exposed to the tourism logos of…”
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The effects of mood, gender, and ad context on type of elaboration and product evaluation by Sar, Sela

“…An experiment was conducted to examine the effects of mood, gender, and ad context in relation to item-specific and relational elaboration, product evaluation,…”
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The effectiveness of appeals used in Cambodian and Vietnamese magazine ads by Sar, Sela, Rodriguez, Lulu

“…In this two-part study, a content analysis of advertisements published in Cambodian and Vietnamese magazines was first conducted to determine the kinds of…”
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Do We See Machines The Same Way As We See Humans? A Survey On Mind Perception Of Machines And Human Beings by Xu, Xiaoyu, Sar, Sela

“…With machines taking on increasingly diverse roles in human society, such questions rise as whether machines will become one of us. Considering that…”
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