Search Results - "Scott, Olan K. M."

Gender differences through the lens of Rio: Australian Olympic primetime coverage of the 2016 Rio Summer Olympic Games by Xu, Qingru, Billings, Andrew C, Scott, Olan K M, Lewis, Melvin, Sharpe, Stirling

“…This study explored gender differences within the Australian primetime broadcast of the 2016 Rio Summer Olympic Games. Forty-five broadcast hours from the…”
Get full text

Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram by Scott, Olan K.M., Burton, Nicholas, Li, Bo

“…Purpose This research explores ambush marketing on social media during the 2018 Commonwealth Games held in Australia. Two social media platforms – Twitter and…”
Get full text

The patriotism down under: Nationalized qualities and Australian media consumption of the 2016 Rio Olympic Games by Billings, Andrew C, Scott, Olan KM, Brown, Kenon A, Lewis, Melvin, Devlin, Michael B

“…A survey of 291 Australians before and after consuming varied levels of Olympic media revealed key relationships between national identity, psychological…”
Get full text

New platform and new excitement? Exploring young educated sport customers' perceptions of watching live sports on OTT services by Xu, Maowei, Li, Bo, Scott, Olan K.M., Wang, Jerred Junqi

“…PurposeThis study aims to investigate how sports customers adopted over-the-top (OTT) services to consume sport content. Inspired by the technology acceptance…”
Get full text

Does Star Power Boost Soccer Match Attendance? Empirical Evidence from the Chinese Soccer League by Li, Bo, Liu, Yuanyang, Wang, Jerred Junqi, Scott, Olan K.M, Stokowski, Sarah

“…The purpose of this paper is to examine the impact of star power on game attendance. The essential aspect of demand for sport events is fan interest, which can…”
Get full text

Twitter and Olympics: Exploring factors which impact fans following American Olympic Governing Bodies by Li, Bo, Scott, Olan K.M., Dittmore, Stephen W.

“…Purpose The purpose of this paper is to examine how Olympic audiences utilized Twitter to follow American National Governing Bodies (NGBs) during the 2016 Rio…”
Get full text

Framing the 2007 National Basketball Association finals: An analysis of commentator discourse by Scott, Olan KM, Hill, Brad, Zakus, Dwight

“…Television broadcasters often exhibit bias in the reporting of sport events. Through framed discourse, networks embed multiple storylines to build and maintain…”
Get full text

Are They Really Chinese? Examining Chinese Audiences’ Emotions and Perceptions Toward Naturalized Athletes at the 2022 Winter Olympics by Li, Bo, Scott, Olan K. M., Zhao, Liang, Jin, Su

“…As sport has become more globalized, there has been an increase in the number of athletes who have changed their nationality to maximize their chances to…”
Get full text

Tell Me a Story: Exploring Elite Female Athletes' Self-Presentation via an Analysis of Instagram Stories by Li, Bo, Scott, Olan K. M., Naraine, Michael L., Ruihley, Brody J.

“…There are many social media uses for professional athletes. From sharing their personal lives, professional highlights, and opinions to product placements and…”
Get full text

For Better or for Worse: The Impact of Social Media on Chinese Sports Journalists by Li, Bo, Stokowski, Sarah, Dittmore, Stephen W., Scott, Olan K. M.

“…The purpose of this study is to explore the impact of social media in Chinese sports journalism. After distributing an online survey using a snowball sampling…”
Get full text