Search Results - "Scott, Andrea D"

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  1. 1
    Carry mi ackee go a Jamaican market: Ackee as a metaphor for the organization and environment of Jamaican business

    Carry mi ackee go a Jamaican market: Ackee as a metaphor for the organization and environment of Jamaican business by Phillips, Margaret E, Scott, Andrea D, Sutherland, Claire E, Gerla, Marisa P, Gilzene, Annette M

    “…Jamaica’s national fruit, the ackee, in its various stages of development and use, serves as the metaphor to reveal key elements of this island nation’s…”
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    THE CASE OF THE DISAPPEARING WEDDING BAND: AN EXPLORATION INTO THE EVOLUTION OF MARRIAGE AND FAMILY IN AMERICAN ADVERTISING (1920-PRESENT)

    THE CASE OF THE DISAPPEARING WEDDING BAND: AN EXPLORATION INTO THE EVOLUTION OF MARRIAGE AND FAMILY IN AMERICAN ADVERTISING (1920-PRESENT) by Scott, Andrea D, Gross, Barbara L

    Published in Journal of macromarketing (01-03-2008)
    “…This research explores the presence of marital cues in American advertising over time. It uses content analyses of popular American magazines to assess the…”
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