Search Results - "Schmitt, Bernd H"

Are brands forever? How brand knowledge and relationships affect current and future purchases by Esch, Franz-Rudolf, Langner, Tobias, Schmitt, Bernd H, Geus, Patrick

“…Purpose - The purpose of this paper is to develop a comprehensive model that combines brand knowledge and brand relationship perspectives on brands and shows…”
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Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking by Kim, Seo Young, Schmitt, Bernd H., Thalmann, Nadia M.

“…Consumer robots are predicted to be employed in a variety of customer-facing situations. As these robots are designed to look and behave like humans, consumers…”
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Experiential AR/VR: a consumer and service framework and research agenda by Zarantonello, Lia, Schmitt, Bernd H.

“…PurposeThe paper focuses on extended reality technologies and their potential contribution to the improvement of services. First, it identifies extended…”
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Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? by Brakus, J. Joško, Schmitt, Bernd H, Zarantonello, Lia

“…Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's…”
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Unveiling the Mind of the Machine by Clegg, Melanie, Hofstetter, Reto, de Bellis, Emanuel, Schmitt, Bernd H

“…Abstract Previous research has shown that consumers respond differently to decisions made by humans versus algorithms. Many tasks, however, are not performed…”
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R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles by Jedidi, Kamel, Schmitt, Bernd H., Ben Sliman, Malek, Li, Yanyan

“…Using text-mining, the authors develop version 1.0 of the Relevance to Marketing (R2M) Index, a dynamic index that measures the topical and timely relevance of…”
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Relevance—Reloaded and Recoded by Schmitt, Bernd H, Cotte, June, Giesler, Markus, Stephen, Andrew T, Wood, Stacy

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A “crescendo” model: designing food experiences for psychological well-being by Zarantonello, Lia, Grappi, Silvia, Formisano, Marcello, Schmitt, Bernd H.

“…Purpose This paper aims to advance the design-thinking approach in food from an engineering mind-set toward a positive psychology perspective by investigating…”
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Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments by Zhang, Shi, Schmitt, Bernd H.

“…How do bilingual consumers process bilingual information? Prior research indicates that stimulus‐related concepts (type of name translation and language…”
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Experiential product attributes and preferences for new products: The role of processing fluency by Joško Brakus, J., Schmitt, Bernd H., Zhang, Shi

“…This study shows how experiential product attributes that are part of the design of new products can create compelling consumer experiences. Following…”
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Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets by Zarantonello, Lia, Jedidi, Kamel, Schmitt, Bernd H.

“…Should advertising be approached differently in emerging than in developed markets? Using data from 256 television commercial tests conducted by a…”
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Using the brand experience scale to profile consumers and predict consumer behaviour by Zarantonello, Lia, Schmitt, Bernd H

“…Marketing academics and practitioners have acknowledged that consumers look for brands that provide them with unique and memorable experiences. As a result,…”
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Our Journal, Our Intellectual Home by Schmitt, Bernd H, Cotte, June, Giesler, Markus, Stephen, Andrew T, Wood, Stacy

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Waiting time and decision making: is time like money? by Leclerc, F, Schmitt, B.H, Dube, L

“…Time is a resource As such, consumers have to make decisions regarding their use of time in the purchase and consumption of goods and services Using prospect…”
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Consumer decisions with artificially intelligent voice assistants by Dellaert, Benedict G. C., Shu, Suzanne B., Arentze, Theo A., Baker, Tom, Diehl, Kristin, Donkers, Bas, Fast, Nathanael J., Häubl, Gerald, Johnson, Heidi, Karmarkar, Uma R., Oppewal, Harmen, Schmitt, Bernd H., Schroeder, Juliana, Spiller, Stephen A., Steffel, Mary

“…Consumers are widely adopting Artificially Intelligent Voice Assistants (AIVAs). AIVAs now handle many different everyday tasks and are also increasingly…”
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Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice by Schmitt, Bernd H., Zhang, Shi

“…Using classifiers—lexical items that depict perceptual and conceptual properties of objects—six cross‐cultural experiments were conducted in the People's…”
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The current state and future of brand experience by Schmitt, Bernd H, Brakus, Joško, Zarantonello, Lia

“…The authors discuss the current state and future scenarios of brand experience – a new concept that they contributed to the brand management literature…”
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Cross-National Logo Evaluation Analysis: An Individual-Level Approach by van der Lans, Ralf, Cote, Joseph A, Cole, Catherine A, Leong, Siew Meng, Smidts, Ale, Henderson, Pamela W, Bluemelhuber, Christian, Bottomley, Paul A, Doyle, John R, Fedorikhin, Alexander, Moorthy, Janakiraman, Ramaseshan, B, Schmitt, Bernd H

“…The universality of design perception and response is tested using data collected from 10 countries: Argentina, Australia, China, Germany, Great Britain,…”
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Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English by Schmitt, Bernd H., Pan, Yigang, Tavassoli, Nader T.

“…Languages of the Asia-Pacific region, such as Chinese, are based on ideographic writing systems which are radically different from the alphabetic systems used…”
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The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility by Esch, Franz-Rudolf, Schmitt, Bernd H., Redler, Joern, Langner, Tobias

“…Following the Selective Activation, Reconstruction, and Anchoring (SARA) and consumer‐based brand equity models, high awareness brands are expected to serve as…”
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