Search Results - "Sasser, Sheila L"

Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns by Bilby, Julie, Koslow, Scott, Sasser, Sheila L.

“…The process of buying creative advertising is often as difficult for marketing clients as it is for advertising agencies. Clients are frequently risk averse in…”
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Marketer Perceptions of Client-Agency Co-Creation: Exploring the Levels of Partnership Collaboration by Calderwood, Richard, Koslow, Scott, Sasser, Sheila L.

“…Collaborative co-creation of advertising campaigns by agencies and clients is widely perceived to result in greater creativity and higher-quality advertising…”
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Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda by Sasser, Sheila L., Koslow, Scott

“…An overview and perspective of advertising creativity research is offered in a "3 Ps" (person, place, and process) framework to shape future research agendas…”
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When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity? by Koslow, Scott, Sameti, Ardalan, van Noort, Guda, Smit, Edith G., Sasser, Sheila L.

“…There is a widely believed tradition that good or high-quality agency-client relationships make for superior advertising campaigns, with many scholars…”
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The social media transformation process: curating content into strategy by Kilgour, Mark, Sasser, Sheila L, Larke, Roy

“…Purpose – Social media is an engaging area of research that is rapidly evolving. The purpose of this paper is to focus on how corporations should effectively…”
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Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies by O'Connor, Huw, Koslow, Scott, Kilgour, Mark, Sasser, Sheila L.

“…This article replicates the role clients play in their agency's advertising development process, as investigated by Koslow, Sasser, and Riordan ( 2006 ), but…”
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PASSION, EXPERTISE, POLITICS, AND SUPPORT: Creative Dynamics in Advertising Agencies by Sasser, Sheila L., Koslow, Scott

“…Creativity is a trait that is treasured by both advertising agencies and clients. How is greater creativity nurtured and cultivated in such an intense…”
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Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity by Koslow, Scott, Sasser, Sheila L., Riordan, Edward A.

“…This paper examines the influence of marketers on the creativity of their advertising agency. There are three main ways in which marketers affect the…”
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Creating passion to engage versus enrage consumer co-creators with agency co-conspirators: unleashing creativity by Sasser, Sheila L.

“…Purpose - The purpose of this paper is to provide a perspective on how new interactive media trends affect the creative process in agencies and engage…”
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Passion, Expertise, Politics, and Support by Sasser, Sheila L., Koslow, Scott

“…Creativity is a trait that is treasured by both advertising agencies and clients. How is greater creativity nurtured and cultivated in such an intense…”
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DESPERATELY SEEKING ADVERTISING CREATIVITY by Sasser, Sheila L, Koslow, Scott

“…An overview and perspective of advertising creativity research is offered in a '3 Ps' (person, place, and process) framework to shape future research agendas…”
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Creativity research in advertising by Sasser, Sheila L, Koslow, Scott, Goldenberg, Jacob, Mazursky, David, West, Douglas C, Kover, Arthur J, Caruana, Albert, Smith, Robert E, Chen, Jiemiao, Yang, Xiaojing, Poels, Karolien, Dewitte, Siegfried, Heiser, Robert S, Sierra, Jeremy J, Torres, Ivonne M, Baack, Daniel W, Wilson, Rick T, Till, Brian D, Griffin, W Glenn, Li, Hairong, Dou, Wenyu, Wang, Guangping, Zhou, Nan, Verbeke, Willem, Franses, Philip Hans, Blanc, Arthur le, Ruiten, Nienke van, Bernardin, Thomas, Kemp-Robertson, Paul, Stewart, David W, Cheng, Yan, Wan, Heather, Rossiter, John R, Erevelles, Sunil, Roundtree, Robert, Zinkhan, George M, Fukawa, Nobuyuki

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