Search Results - "Sarkar, Abhigyan"

You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate by Sarkar, Abhigyan, Sarkar, Juhi Gahlot, Sreejesh, S., Anusree, M. R., Rishi, Bikramjit

“…Brand hate is an emerging concept representing the dark side of the consumer–brand relationship. This research investigates whether negative brand social…”
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Validating a scale to measure consumer’s luxury brand aspiration by S, Sreejesh, Sarkar, Abhigyan, Roy, Subhadip

“…Purpose The purpose of this study was to conceptualize consumer’s luxury brand aspiration and develop a psychometrically reliable scale to measure the…”
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Brand love in emerging market: a qualitative investigation by Sarkar, Abhigyan

“…Purpose Brand love is an emerging concept in the domain of consumer psychology. It has been regarded as the motivating force behind contemporary hedonic…”
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S/he styles: narcissistic fashion apparel consumption in India by Sarkar, Juhi Gahlot, Sarkar, Abhigyan

“…Purpose This research aims to investigate if consuming fashion apparel brands for the purpose of social appearance expressiveness may garner calculative brand…”
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"To feel a place of heaven": examining the role of sensory reference cues and capacity for imagination in destination marketing by Ghosh, Tathagata, Sarkar, Abhigyan

“…Emerging research in travel and tourism states that individuals can feel emotional connection towards a place or destination. This destination emotion is…”
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Examining how consumers can love brands through internal storytelling by Sarkar, Abhigyan, Sarkar, Juhi Gahlot, Dandotiya, Gunjan

“…Purpose This research aims to empirically test the boundary conditions under which the archetype-based narrative structure of storytelling brand advertisement…”
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Gift of fantasy: investigating how fantasy in digital game impacts game brand immersion by Sarkar, Abhigyan, Sarkar, Juhi Gahlot

“…PurposeThis research aims to extend brand relationship theory to the domain of online gaming by augmenting the understanding of the role played by fantasy…”
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Managing customers’ undesirable responses towards hospitality service brands during service failure: The moderating role of other customer perception by Sarkar, Abhigyan, Sarkar, Juhi Gahlot, S, Sreejesh

“…•Examines sequential mediation of dissatisfaction and brand hate between service failure severity and brand retaliation.•Outlines the differential roles of OCP…”
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Attractive and facilitating store atmospheric stimuli: Validating the scales by Bhatt, Gaurav, Sarkar, Abhigyan, Sarkar, Juhi Gahlot

“…Purpose The majority of past studies on the physical store environment have focused on the impacts of distinct store environmental cues like music, crowding…”
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E-tail format, cognitive orientation and device: shaping variety’s impact on online cart abandonment by Das Sarma, Agnitra, Sarkar, Juhi Gahlot, Sarkar, Abhigyan

“…Purpose This paper aims to investigate the impact of perceived variety on consumers’ online shopping cart abandonment (OSCA). It also discerns how e-tail…”
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Young adult consumers’ involvement in branded smartphone based service apps: Investigating the roles of relevant moderators by Sarkar, Juhi Gahlot, Sarkar, Abhigyan

“…Purpose The purpose of this paper is to investigate various factors that shape young adult consumers’ smartphone-based service app involvement and their…”
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Comprehending roles of virtual service assistant’s warmth and competence for service co-creation versus service recovery by Dandotiya, Gunjan, Gahlot Sarkar, Juhi, Sarkar, Abhigyan

“…Purpose Based on the stereotype content model (SCM), this study aims to enrich comprehension of virtual service assistant (VSA)-enabled service delivery…”
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Devoted to you my love: brand devotion amongst young consumers in emerging Indian market by Sarkar, Abhigyan, Sarkar, Juhi Gahlot

“…Purpose Research investigating brand devotion among young consumers is scarce particularly in emerging Asian market context. The objective of this study was to…”
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Examination of the roles played by brand love and jealousy in shaping customer engagement by Sarkar, Abhigyan, Sreejesh, S

“…Purpose – The purpose of the present paper is to develop and validate a scale of romantic brand jealousy and to examine the role played by the brand…”
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Developing responsible consumption behaviours through social media platforms: sustainable brand practices as message cues by Sarkar, Juhi Gahlot, Sarkar, Abhigyan, Sreejesh, S.

“…PurposeThis study aims to examine the underlying antecedents and psychological mechanisms through which brand's communication of sustainable business practices…”
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Digital healthcare retail: role of presence in creating patients' experience by Sreejesh, S, Sarkar, Juhi Gahlot, Sarkar, Abhigyan

“…PurposeThe purpose of this study is to empirically examine the impact of technology-enabled service co-creation on patients' service patronage behaviour in…”
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Store love in single brand retailing: the roles of relevant moderators by Sarkar, Abhigyan, Sarkar, Juhi Gahlot, Bhatt, Gaurav

“…Purpose The purpose of this paper is to investigate how various retail store atmospheric cues can impact store brand loyalty (SBL) via eliciting store brand…”
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Young adult consumers’ involvement in branded smartphone based service apps by Sarkar, Juhi Gahlot, Sarkar, Abhigyan

“…Purpose The purpose of this paper is to investigate various factors that shape young adult consumers’ smartphone-based service app involvement and their…”
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Hallowed be thy brand: measuring perceived brand sacredness by Wang, Cheng Lu, Sarkar, Juhi Gahlot, Sarkar, Abhigyan

“…Purpose The purpose of this study is to capture the strength of consumer’s perceived brand sacredness. The authors developed and validated a measurement scale…”
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Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators by Sarkar, Juhi G., Sreejesh, S., Sarkar, Abhigyan, Dwivedi, Yogesh K.

“…The purpose of this study is to investigate how self‐brand connection in an interactive multi‐actor single‐brand retail context can lead to consumers'…”
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