Search Results - "Sanden, Guro Refsum"

Language Management × 3: A Theory, a Sub-Concept, and a Business Strategy Tool by Sanden, Guro Refsum

“…The term "language management" has become a widely used expression in the sociolinguistic literature. Originally introduced by Jernudd and Neustupný in 1987,…”
Get full text

Language: the sharpest tool in the business strategy toolbox by Sanden, Guro Refsum

“…Purpose – The purpose of this paper is to analyse the consequences of globalisation in the area of corporate communication, and investigate how language may be…”
Get full text