Search Results - "Samaraweera, Manoshi"

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  1. 1

    A competitive path to cohesion: multilevel effects of competitiveness in the sales force by Pappas, Alec, Schrock, Wyatt, Samaraweera, Manoshi, Bolander, Willy

    “…Selling is often associated with competitiveness, which has led many scholars to examine trait competitiveness as a driver of salesperson performance. However,…”
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    Journal Article
  2. 2

    Will a green color and nature images make consumers pay more for a green product? by Samaraweera, Manoshi, Sims, Jeanetta D, Homsey, Dini M

    Published in The Journal of consumer marketing (11-05-2021)
    “…Purpose Would a green color label increase the dollar amount consumers are willing to pay for a green product? Would nature images (such as a leaf or flower)…”
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    Journal Article
  3. 3

    Treating top salespeople like superstars: the role of an informal sales climate in boosting sales output by Samaraweera, Manoshi, Gelb, Betsy D., Bolander, Willy, Zahn, William J.

    “…The authors examine the concept of an informal sales climate-a work environment with informal rewards in the form of recognition, respect, and status for…”
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    Journal Article
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    Formal salesforce controls and revenue production: a meta-analysis by Samaraweera, Manoshi, Gelb, Betsy D.

    “…Using data from 39 empirical studies with a cumulative sample of 6678 respondents from multiple countries, this meta-analysis examines the influence of the two…”
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    Journal Article
  7. 7

    Wringing more value from advertising dollars: the customer satisfaction boost by Samaraweera, Manoshi, Gelb, Betsy D.

    Published in The Journal of business strategy (01-11-2011)
    “…Purpose - This paper aims to offer a new perspective on increasing advertising effectiveness, testing the idea that the link between advertising expenditures…”
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    Journal Article
  8. 8

    The effects of organizational sales climate on sales performance and customer satisfaction by Samaraweera, Manoshi

    Published 01-01-2011
    “…In this research, I develop the construct of sales climate as a form of informal organizational control over the sales force. I conceptualize it as a…”
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    Dissertation