Search Results - "Samaraweera, Manoshi"
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A competitive path to cohesion: multilevel effects of competitiveness in the sales force
Published in The Journal of personal selling & sales management (03-07-2023)“…Selling is often associated with competitiveness, which has led many scholars to examine trait competitiveness as a driver of salesperson performance. However,…”
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Will a green color and nature images make consumers pay more for a green product?
Published in The Journal of consumer marketing (11-05-2021)“…Purpose Would a green color label increase the dollar amount consumers are willing to pay for a green product? Would nature images (such as a leaf or flower)…”
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Journal Article -
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Treating top salespeople like superstars: the role of an informal sales climate in boosting sales output
Published in The Journal of personal selling & sales management (03-07-2023)“…The authors examine the concept of an informal sales climate-a work environment with informal rewards in the form of recognition, respect, and status for…”
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Global Events Demand Global Data : COVID-19 Crisis Responses and the Future of Selling and Sales Management around the Globe
Published in Journal of international marketing (East Lansing, Mich.) (01-09-2024)“…In the context of the global crisis presented by the COVID-19 pandemic, we investigate the perspectives of sales managers regarding their organizations’…”
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Journal Article -
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EXPRESS: Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management around the Globe
Published in Journal of international marketing (East Lansing, Mich.) (01-09-2024)“…In the context of the global crisis presented by the COVID-19 pandemic, we investigate the perspectives of sales managers regarding their organizations’…”
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Journal Article -
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Formal salesforce controls and revenue production: a meta-analysis
Published in The Journal of personal selling & sales management (01-01-2015)“…Using data from 39 empirical studies with a cumulative sample of 6678 respondents from multiple countries, this meta-analysis examines the influence of the two…”
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Journal Article -
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Wringing more value from advertising dollars: the customer satisfaction boost
Published in The Journal of business strategy (01-11-2011)“…Purpose - This paper aims to offer a new perspective on increasing advertising effectiveness, testing the idea that the link between advertising expenditures…”
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Journal Article -
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The effects of organizational sales climate on sales performance and customer satisfaction
Published 01-01-2011“…In this research, I develop the construct of sales climate as a form of informal organizational control over the sales force. I conceptualize it as a…”
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Dissertation