Search Results - "Salomão Alencar de Farias"

Chronic Regulatory Focus: Resist impulse consumption or let it happen? by da Costa, Marconi Freitas, de Farias, Salomao Alencar, de Angelo, Claudio Felisoni

“…Originality/value--The main contribution is a counterintuitive result that individuals who should be better prepared to withstand impulse consumption, with…”
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Sustainability Communication and its Effect in Consumer Intention to Visit a Tourist Destination by Melo, Francisco Vicente Sales, Farias, Salomão Alencar de

“…This article investigated if the rational and hedonic of sustainability stimuli inserted in communications of touristic leisure destinations, moderated by…”
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Up, up and away! The metaphor of verticality and the moderating role of regulatory focus in price assessments by Costa, Marconi Freitas da, Angelo, Claudio Felisoni de, Farias, Salomão Alencar de

“…PurposeThe purpose of this study is to analyze the effects of the metaphor of verticality on how individuals assess prices, having regulatory focus as a…”
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Internacionalizacao dos periodicos brasileiros by De Farias, Salomao Alencar

“…Internationalization of Brazilian periodicals Internacionalização dos periódicos brasileiros Internacionalización de los periódicos brasileños…”
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Um guia de avaliacao de artigos cientificos em marketing by Brei, Vinicius Andrade, De Farias, Salomao Alencar, De Matos, Celso Augusto, Mazzon, Jose Afonso

“…Discussão e proposta de guia para avaliar artigos científicos na área de marketing…”
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Reflections on Theoretical Contribution by de Farias, Salomao Alencar

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UM GUIA DE AVALIAÇÃO DE ARTIGOS CIENTÍFICOS EM MARKETING by BREI, VINÍCIUS ANDRADE, FARIAS, SALOMÃO ALENCAR DE, MATOS, CELSO AUGUSTO DE, MAZZON, JOSE AFONSO

“…The essay discusses and presents the proposal of a guide to evaluating scientific articles in the marketing area. Discussão e proposta de guia para avaliar…”
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Identificar-se com os outros Consumidores Minimiza o Efeito Crowding? O papel da similaridade percebida by Aguiar, Edvan Cruz, Farias, Salomão Alencar de

“…O estudo propõe que a identificação do consumidor com os outros clientes que compartilham o mesmo ambiente de loja minimiza o efeito crowding. Assim,…”
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Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram by Silva, Marianny Jessica de Brito, Farias, Salomão Alencar de, Grigg, Michelle Kovacs, Barbosa, Maria de Lourdes de Azevedo

“…The article aims to analyze the forms of engagement generated from the endorsement of products by digital influencers on Instagram, considering the…”
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My body, your rules? Reflections on reference groups and sacrifice perceived by the fitness consumer by Silva, Marianny Jessica de Brito, Farias, Salomão Alencar de

“…Abstract In this article, we aim to understand the involvement of reference groups in the sacrifice perceived by the fitness consumer. We analyze the group…”
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The Brazilian Little Way in Academia by Farias, Salomão Alencar de

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Endorsement on Instagram and cultural dimensions: an analysis of digital influencers by Silva, Marianny Jessica de Brito, Farias, Salomão Alencar de, Silva, Claudine Julia

“…Purpose The purpose of this study is to understand the individualism/collectivism and masculine/feminine cultural aspects presented in the endorsement content…”
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INTERNACIONALIZAÇÃO DOS PERIÓDICOS BRASILEIROS by FARIAS, SALOMÃO ALENCAR DE

“…Internacionalização dos periódicos brasileiros…”
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The body as a brand in social media: Analyzing Digital Fitness Influencers as Product Endorsers by Silva, Marianny Jessica de Brito, Farias, Salomão Alencar de, Grigg, Michelle Helena Kovacs, Barbosa, Maria de Lourdes de Azevedo

“…New social actors have emerged with the social media. Among them, we highlighted the digital influencers, people who have millions of online followers, and…”
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Why in English? Lingua franca in academic publication by de Farias, Salomao Alencar

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On Being Global by Bellini, Carlo Gabriel Porto, Farias, Salomao Alencar de

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In the Purchase’s Essence: Sensory and symbolic elements in the descriptions of perfume sales over the Internet by De Paula, Brenda Allana Santos, Farias, Miriam Leite, Farias, Salomão Alencar de, Silva, Ilda Maria Moraes e

“…This study aimed to analyse whether sensory and symbolic elements used in perfume descriptions in internet sales can positively influence the level of…”
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Meu corpo, suas regras? Reflexões sobre grupos de referência e sacrifício percebido pelo consumidor fitness by Silva, Marianny Jessica de Brito, Farias, Salomão Alencar de

“…Resumo Neste artigo, objetivamos compreender o envolvimento dos grupos de referência no sacrifício percebido pelo consumidor fitness. Para isso, buscamos…”
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PERCEPÇÃO DA PRESENÇA DOS OUTROS CONSUMIDORES E SUA RELAÇÃO COM EMOÇÕES E VALOR HEDÔNICO DE COMPRA by Aguiar, Edvan Cruz, Farias, Salomão Alencar de

“…RESUMO Este artigo investiga a relação da percepção da presença de outros clientes com as emoções e o valor hedônico, resultantes da compra em ambiente de…”
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Efeitos da Música ao Vivo e Mecanizada em Ambientes de Varejo Supermercadista by Marconi Freitas da Costa, Salomão Alencar de Farias

“…This article aimed to analyze the effect of live music, compared to mechanized music, and the absence of music on consumer behavior in supermarket…”
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