Search Results - "Salas, Jim"

Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing by Agus Harjoto, Maretno, Salas, Jim

“…Purpose This study aims to investigate the impact of strategic and institutional (normative) corporate social responsibility (CSR) on brand value and brand…”
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Purchaser perceptions of early phase supplier relationships: The role of similarity and likeability by Nagel, Duane M., Giunipero, Larry, Jung, Hyeyoon, Salas, Jim, Hochstein, Bryan

“…We investigate trust formation in the understudied area of early-phase relationship and its effects on the selection of purchaser-supplier governance. The…”
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Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products by Miller, Chadwick J., Brannon, Daniel C., Salas, Jim, Troncoza, Martha

“…Many durable goods firms use price promotion strategies and advertising simultaneously to impact consumer preferences among vertically differentiated product…”
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Longitudinal upgrades and asymmetric effects of satisfaction and perceived-value by Miller, Chadwick J., Sajtos, Laszlo, Lemon, Katherine N., Salas, Jim, Troncoza, Martha, Ostrom, Lonnie

“…Purpose The purpose of this paper is to investigate how customers’ upgrading/downgrading (t−1) behavior may be predictive of future spending. Further, this…”
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Achieving Scaled and Sustained Use of Client-Based Projects in Business School Marketing Education: A Proposed Suprastructure by Shanahan, Doreen E., Palmer, Lynda H., Salas, Jim

“…Business scholars agree that well-constructed experiential learning and specifically client-based projects (CBPs) provide an opportunity for students to apply…”
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Activity apprehension in experiential purchases by Miller, Chadwick J, Samper, Adriana, Mandel, Naomi, Brannon, Daniel C, Salas, Jim, Troncoza, Martha

“…Purpose The purpose of this paper is to examine how the number of activities within a multi-activity experience influences consumer preferences before and…”
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Global Events Demand Global Data : COVID-19 Crisis Responses and the Future of Selling and Sales Management around the Globe by Rouziou, Maria, Bolander, Willy, Peesker, Karen, Hautamäki, Pia, Rangarajan, Deva, Samaraweera, Manoshi, Bullemore, Jorge, Klein, Michel, Agnihotri, Raj, Burgdorff Jensen, Karina, Pimentel Claro, Danny, Fournier, Christophe, Gonzalez, Gabriel R., Guenzi, Paolo, Kadić-Maglajlić, Selma, Lai-Bennejean, Christine, Palomino-Tamayo, Walter, Ramos, Carla, Ryals, Lynette, Salas, Jim, Huanhuan, Shi, Squire, Philip, Westphal, Jörg

“…In the context of the global crisis presented by the COVID-19 pandemic, we investigate the perspectives of sales managers regarding their organizations’…”
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EXPRESS: Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management around the Globe by Rouziou, Maria, Bolander, Willy, Peesker, Karen, Hautamäki, Pia, Rangarajan, Deva, Samaraweera, Manoshi, Bullemore, Jorge, Klein, Michel, Agnihotri, Raj, Jensen, Karina Burgdorff, Claro, Danny Pimentel, Fournier, Christophe, Gonzalez, Gabriel R., Guenzi, Paolo, Kadić-Maglajlić, Selma, Lai-Bennejean, Christine, Palomino-Tamayo, Walter, Ramos, Carla, Ryals, Lynette, Salas, Jim, Shi, Huanhuan, Squire, Philip, Westphal, Jörg

“…In the context of the global crisis presented by the COVID-19 pandemic, we investigate the perspectives of sales managers regarding their organizations’…”
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The Austrian view and value co-creation process in solution-oriented firms: A seven stage, "solution prototyping" framework by Plouffe, Christopher R., Nagel, Duane, Bonney, Leff, Hochstein, Bryan, Salas, Jim

“…We develop a conceptual framework that examines the behavior of the solutions-oriented-firm from initial solutions generation, through the "sale" and delivery…”
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