Optimizing User Satisfaction and Streamlining Operations in Online Retail Using CNN Algorithm

The rising trend of online shopping has become increasingly prevalent in today's generation. With the convenience of browsing and purchasing products from the comfort of one's own home, it has reshaped the way people shop. In this digital age, having a dedicated shopping app has become a n...

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Bibliographic Details
Published in:2024 International Conference on Intelligent and Innovative Technologies in Computing, Electrical and Electronics (IITCEE) pp. 1 - 7
Main Authors: P, Rayavel, K S, Sendhil Kumar, S, Sarah Rachel, K, Sushmitha, P, Akalya
Format: Conference Proceeding
Language:English
Published: IEEE 24-01-2024
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Summary:The rising trend of online shopping has become increasingly prevalent in today's generation. With the convenience of browsing and purchasing products from the comfort of one's own home, it has reshaped the way people shop. In this digital age, having a dedicated shopping app has become a necessity for businesses looking to tap into this growing market. These apps offer seamless navigation, personalized recommendations, and secure payment options, catering to the preferences and expectations of today's tech-savvy consumers. As the world continues to embrace e-commerce, the need for user-friendly shopping apps remains essential for both consumers and businesses alike. Furthermore, this online shopping app incorporates advanced technologies, such as image recognition and augmented reality, to enhance the product exploration process. Customers can use their smartphones to scan product images or QR codes, allowing for a three-dimensional visualization of the chosen items and a deeper understanding of their features and assembly. Additionally, the app introduces a collaborative shopping feature that enables users to create shared wish lists and make group purchases, fostering social engagement and simplifying the gift-buying process. This innovative online shopping application not only caters to the evolving needs and preferences of modern consumers but also empowers retailers to offer a more immersive and efficient shopping experience. In a rapidly evolving e-commerce landscape, this app stands as a testament to the ongoing digital transformation of the retail industry.
DOI:10.1109/IITCEE59897.2024.10467533