Search Results - "Ryu, Sann"

Brand communications during a global crisis: understanding persuasion intent, perceived brand opportunism and message sincerity by Ryu, Sann

“…Purpose This study aims to examine how consumers perceive the persuasion intent and sincerity of brand messages differently and to what extent the advertised…”
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Coupon or my privacy: How consumers choose to disclose their personal information and accept mobile location‐based advertising ( LBA ) through privacy calculus by Ryu, Sann

“…With their capacity to track geo‐specific location information rapidly expanding, the practice of location‐based advertising (LBA) is becoming increasingly…”
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Feeling excited and fluent: how consumers respond to the visual appeals of products in an online shopping environment by Ryu, Sann, Ryu, Sang

“…Visual appeal is a critical determinant in eliciting positive consumer responses. In an online shopping environment, in which consumers' interaction with…”
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Product visuals and consumers' selective exposure: The role of thought generation and cognitive motivation by Ryu, Sann, Vargas, Patrick

“…We tend to look for, interpret, and remember information consistent with our beliefs and attitudes. This tendency toward biased information processing has been…”
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Looks Clear and Sounds Familiar: How Consumers Form Inferential Beliefs About Luxury Hotel Service Quality by Ryu, Sann, Park, Yun-na, Park, Jungkun

“…The purpose of this study is to examine how varying levels of brand familiarity and photographic image quality of hotel pictures influence consumers’…”
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The eWOM adoption model in the hospitality industry: the moderating effect of the vlogger’s review by Le, Hoang Tran Phuoc Mai, Ryu, Sann

“…Purpose Vloggers (video bloggers) have emerged as a new phenomenon in social media marketing, especially in the hotel industry, where user-generated reviews…”
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Online luxury goods with price discount or onsite luxury goods with luxury services: Role of situation-specific thinking styles and socio-demographics by Ryu, Sann

“…Today, the luxury goods and service market is growing faster than ever. However, despite its growth, we do not know much about the ways in which consumers…”
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A framework for consumers' assessments of location-based advertising (LBA) and selective exposure to privacy-related online information by Ryu, Sann

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From pixels to engagement: examining the impact of image resolution in cause-related marketing on Instagram by Ryu, Sann

“…PurposeThis study aims to examine the visual effects of cause-related marketing (CM) posts on Instagram, with a focus on image resolution and consumer…”
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The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth by Ryu, Sann, Park, JungKun

“…Shopping on social media (SM) is more popular now than ever. SM enables interactive communication among users and provides great opportunities for marketers…”
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How consumers cope with location-based advertising (LBA) and personal information disclosure: The mediating role of persuasion knowledge, perceived benefits and harms, and attitudes toward LBA by Ryu, Sann, Park, Yun-na

“…While the practice of sending out location-based advertising (LBA) messages via smart devices is increasingly popular, relatively little is known about how…”
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Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge by Ham, Chang-Dae, Ryu, Sann, Lee, Joonghwa, Chung, Un Chae, Buteau, Emily, Sar, Sela

“…This study investigates the mechanism underlying how consumers cope with native advertising on the Facebook newsfeed, particularly focusing on ad avoidance…”
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