Search Results - "Rust, R. T."

Should We Delight the Customer? by Rust, Roland T, Oliver, Richard L

“…Critics have suggested that delighting the customer "raises the bar" of customer expectations, making it more difficult to satisfy the customer in the next…”
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Identification of hypoxia-responsive genes in a dopaminergic cell line by subtractive cDNA libraries and microarray analysis by Beitner-Johnson, D, Seta, K, Yuan, Y, Kim, H.-W, Rust, R.T, Conrad, P.W, Kobayashi, S, Millhorn, D.E

“…Transplantation of dopamine-secreting cells harvested from fetal mesencephalon directly into the striatum has had limited success as a therapy for Parkinson's…”
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The Customer Economics of Internet Privacy by Rust, R. T., Kannan, P. K., Peng, N.

“…The World Wide Web has significantly reduced the costs of obtaining information about individuals, resulting in a widespread perception by consumers that their…”
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Regulation of CREB by moderate hypoxia in PC12 cells by Beitner-Johnson, D, Rust, R T, Hsieh, T, Millhorn, D E

“…The mechanisms by which excitable cells adapt and respond to changes in O2 levels remain largely unknown. We have investigated the effect of hypoxia on the…”
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Selective Activation of p38 alpha and p38 gamma by Hypoxia: Role in Regulation of Cyclin D1 by Hypoxia in PC12 Cells by Conrad, P W, Rust, R T, Han, J, Millhorn, DE, Beitner-Johnson, D

“…Hypoxic/ischemic trauma is a primary factor in the pathology of a multitude of disease states. The effects of hypoxia on the stress- and mitogen-activated…”
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Hypoxia activates Akt and induces phosphorylation of GSK-3 in PC12 cells by Beitner-Johnson, Dana, Rust, Randy T., Hsieh, Tyken C., Millhorn, David E.

“…Akt is a serine/threonine kinase that has been shown to play a central role in promoting cell survival and opposing apoptosis. We evaluated the effect of…”
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Calcium-dependent activation of Pyk2 by hypoxia by Beitner-Johnson, Dana, Ferguson, Tsuneo, Rust, Randy T., Kobayashi, Shuichi, Millhorn, David E.

“…The Pyk2 tyrosine kinase can be activated by both calcium-dependent and calcium-independent mechanisms. Exposure to moderate hypoxia (5% O 2) induced a rapid…”
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Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria by Rust, Roland T, Simester, Duncan, Brodie, Roderick J, Nilikant, V

“…We investigate the performance of empirical criteria for comparing and selecting quantitative models from among a candidate set. A simulation based on…”
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Determining the optimal return on investment for an advertising campaign by Danaher, Peter J., Rust, Roland T.

“…In this this paper we adopt the point of view that advertising is an investment, and propose a simple formula for calculating the level of media spending which…”
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Return on Marketing: Using Customer Equity to Focus Marketing Strategy by Rust, Roland T., Lemon, Katherine N., Zeithaml, Valarie A.

“…The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected financial…”
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Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing by Thompson, Debora Viana, Hamilton, Rebecca W., Rust, Roland T.

“…As technology advances, it becomes more feasible to load products with a large number of features, each of which individually might be perceived as useful…”
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Measuring Marketing Productivity: Current Knowledge and Future Directions by Rust, Roland T., Ambler, Tim, Carpenter, Gregory S., Kumar, V., Srivastava, Rajendra K.

“…For too long, marketers have not been held accountable for showing how marketing expenditures add to shareholder value. As time has gone by, this lack of…”
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The Role of Marketing by Moorman, Christine, Rust, Roland T.

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Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both? by Rust, Roland T., Moorman, Christine, Dickson, Peter R.

“…Financial benefits from quality may be derived from revenue expansion, cost reduction, or both simultaneously. The literature on both market orientation and…”
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Optimizing the Marketing Interventions Mix in Intermediate-Term CRM by Rust, Roland T, Verhoef, Peter C

“…We provide a fully personalized model for optimizing multiple marketing interventions in intermediate-term customer relationship management (CRM). We derive…”
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Incorporating prior theory in covariance structure analysis: a Bayesian approach by FORNELL, C, RUST, R. T

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E-Service and the Consumer by Rust, Roland T., Lemon, Katherine N.

“…Many Internet applications do not fully utilize the unique nature of the Web, which in its purest form involves interactive, personalized information service…”
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WILLINGNESS-TO-PAY FOR CRIME CONTROL PROGRAMS by COHEN, MARK A., RUST, ROLAND T., STEEN, SARA, TIDD, SIMON T.

“…This paper reports on a new methodology to estimate the “cost of crime.” It is adapted from the contingent valuation method used in the environmental economics…”
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Do patient perceptions of quality relate to hospital financial performance? by Nelson, E C, Rust, R T, Zahorik, A, Rose, R L, Batalden, P, Siemanski, B A

“…Analysis confirms that patient perceptions of quality are associated with hospital financial performance. Multivariate analysis involving more than 15,000…”
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The Customer Pyramid: Creating and Serving Profitable Customers by Zeithaml, Valarie A., Rust, Roland T., Lemon, Katherine N.

“…As relationships and service become increasingly pivotal in business, the profitability of customers is becoming more important than the profitability of…”
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