Search Results - "Rubiyanti, Nurafni"

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  1. 1

    Measuring Indonesian young consumers’ halal purchase intention of foreign-branded food products by Pradana, Mahir, Rubiyanti, Nurafni, Marimon, Frederic

    “…Abstract This article is among the few focusing on halal young consumer behavior in Indonesia. The focus is to examine the topic of halal food product purchase…”
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    Journal Article
  2. 2

    Indonesian local second-hand clothing: mindful consumption with stimulus-organism-response (SOR) model by Ilmalhaq, Arina, Pradana, Mahir, Rubiyanti, Nurafni

    Published in Discover sustainability (10-09-2024)
    “…The high demand for the fashion industry currently results in the emergence of the fast fashion phenomenon, prompting consumers to spend more money on…”
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    Journal Article
  3. 3
  4. 4

    Purchasing Behavior: Mediating Roles of Brand Personality and Religiosity in the Purchase of Halal Cosmetics by Nurafni Rubiyanti, Zurina Mohaidin, Mohsen Ali Murshid

    Published in Global journal al-thaqafah (28-02-2022)
    “…The purpose of this paper is to add to the body of knowledge about brand personality and consumer behaviour to purchase Halal cosmetic products. This study…”
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    Journal Article
  5. 5
  6. 6

    The Influence of Celebrity Endorser on Purchase Intention with Perceived Quality as Mediating Variable by Kesturi, Tharissa, Rubiyanti, Rd. Nurafni

    Published in Almana: Jurnal Manajemen dan Bisnis (17-12-2020)
    “…The cosmetics industry is projected to continue to experience growth by the Indonesian Cosmetics Companies Association by 15% to Rp. 11.22 trillion from Rp…”
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    Journal Article
  7. 7

    Halal food purchase intention of Muslim students in Spain: testing the moderating effect of need-for-cognition by Pradana, Mahir, Wardhana, Aditya, Rubiyanti, Nurafni, Syahputra, Syahputra, Utami, Dian Gita

    Published in Journal of Islamic marketing (13-01-2022)
    “…Purpose This paper aims to investigate the purchase intention of halal food products in Spain, from the perspective of Muslim students…”
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    Journal Article
  8. 8

    Indonesia's fight against COVID-19: the roles of local government units and community organisations by Pradana, Mahir, Rubiyanti, Nurafni, S., Wahyuddin, Hasbi, Imanuddin, Utami, Dian Gita

    Published in Local environment (01-09-2020)
    “…Indonesia is the country with the most COVID-19 cases in Southeast Asia. Indonesian older adults are facing the biggest threat and risk of infection. There are…”
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    Journal Article
  9. 9

    Analisis Kepuasan Pelanggan Berdasarkan Dimensi Servqual Menggunakan Metode Importance Performance Analysis (Studi Pada Indihome Witel Bandung) by Irma Mardiana, R. Nurafni Rubiyanti

    “…PT. Telkom is the largest telecommunications company in Indonesia that plays an important role in the development of the national telecommunications. In 2012,…”
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    Journal Article
  10. 10

    Peran Self-Brand Connection sebagai Mediator terhadap Brand Attitude dan Brand Advocacy pada Konsumen Wardah by Rima Mahmuda, R. Nurafni Rubiyanti

    Published in Almana: Jurnal Manajemen dan Bisnis (01-12-2019)
    “…Metode yang digunakan pada penelitian ini yaitu metode kuantitatif, dengan tipe analisis yang digunakan adalah deskriptif-kausal. Pengambilan sampel dengan…”
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    Journal Article
  11. 11

    Mapping AI-based User Experience: A Taxonomical Study and Visualization by Azzahra, Mutiara Dian, Hidayat, Agus Maolana, Pradana, Mahir, Rubiyanti, Nurafni, Widodo, Arry

    “…This article aims to provide an overview of the development of technology, which has resulted in changes in daily life and one example is the shopping habit,…”
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    Conference Proceeding
  12. 12

    Perceived Usefulness: A Bibliometric Visualization by Rubiyanti, Nurafni, Abu Sujak, Aznul Fazrin, Madiawati, Putu Nina, Nurutami, Fitriani, bt Raja Razali, Raja Razana, Syahputra

    “…Perceived utility is a critical concept in information technology, which influences technological acceptability and adoption. It affects consumers' attitudes…”
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    Conference Proceeding