Search Results - "Rossiter, John R."

The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs by Bergkvist, Lars, Rossiter, John R.

“…This study compares the predictive validity of single-item and multiple-item measures of attitude toward the ad ($A_{Ad}$) and attitude toward the brand…”
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How to use C-OAR-SE to design optimal standard measures by Rossiter, John R.

“…Purpose This paper aims to extend Rossiter’s C-OAR-SE method of measure design (IJRM, 2002, p. 19, p. 4, pp. 305-335; EJM, 2011, p. 45, p. 11, p. 12, pp…”
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Forward Flow-An Alternative Interpretation: Comment on Gray et al. (2019) by Rossiter, John R.

“…Gray et al. (2019) proposed a new construct to predict creativity, which they called forward flow, measured as the originality of chained word associations…”
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The C-OAR-SE procedure for scale development in marketing by Rossiter, John R

“…Construct definition, Object classification, Attribute classification, Rater identification, Scale formation, and Enumeration and reporting (C-OAR-SE) is…”
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The low stability of brand-attribute associations is partly due to market research methodology by Dolnicar, Sara, Rossiter, John R.

“…Using an experiment built into a longitudinal survey, we demonstrate that the low stability of consumers' brand-attribute associations [see Rungie, C.,…”
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The New Psychometrics: Comment on Appelbaum et al. (2018) by Rossiter, John R.

“…This comment attempts to correct misconceptions about psychometric measurement in the American Psychologist article "Journal Article Reporting Standards for…”
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Voice-Only Does Not Meaningfully Improve Detection of Emotions: Comment on Kraus (2017) by Rossiter, John R

“…Kraus (2017) claims that voice-only communication allows more accurate detection of emotions than does voice-plus-visual communication. The present author…”
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Marketing measurement revolution: The C‐OAR‐SE method and why it must replace psychometrics by Rossiter, John R.

“…Purpose New measures in marketing are invariably created by using a psychometric approach based on Churchill's “scale development” procedure. This paper aims…”
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“Sugary drinks” and graphic warning labels: Critique of a recent U.S. study of parents' beverage choices for their children by Rossiter, John R.

“…A laboratory experiment by U.S. public health researchers Hall et al. claimed to demonstrate that a graphic picture‐and‐text warning label placed on so‐called…”
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A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking by Rossiter, John R.

“…This article provides a new, C-OAR-SE-based, contrastive measure that distinguishes "brand love" from "brand liking." The new measure is tested in an empirical…”
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Optimal Standard Measures: Comment on Matthews et al. (2016) by Rossiter, John R

“…Matthews, Adler, Forrest, and Stead (2016) implied that measures of mental health constructs such as depression can be made interchangeable by standardizing…”
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Methodological Guidelines for Advertising Research by Rossiter, John R., Percy, Larry

“…In this article, highly experienced advertising academics and advertising research consultants John R. Rossiter and Larry Percy present and discuss what they…”
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Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them by Rossiter, John R.

“…This article addresses the three biggest issues surrounding creativity in advertising: the need for a new test to identify highly creative individuals, the…”
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Falling in love with brands: a dynamic analysis of the trajectories of brand love by Langner, Tobias, Bruns, Daniel, Fischer, Alexander, Rossiter, John R.

“…This article presents a study designed to investigate and map the trajectories of brand love. Consumers described experiences related to the initiation and…”
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Content Validity of Measures of Abstract Constructs in Management and Organizational Research by Rossiter, John R.

“…It is argued that construct validity is content validity and that prior content validity is necessary for predictive validity. Too many measures of…”
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A critique of prospect theory and framing with particular reference to consumer decisions by Rossiter, John R.

“…Prospect theory is criticized in this article for being borrowed from psychology without appropriate acknowledgement, for requiring mathematical calculations…”
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Children and “junk food” advertising: Critique of a recent Australian study by Rossiter, John R.

“…A field experiment by Australian public health researchers Norman, Kelly, McMahon, and others allegedly demonstrated that primary school children's physical…”
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Tailor-made single-item measures of doubly concrete constructs by Bergkvist, Lars, Rossiter, John R.

“…The present study addresses how to measure three constructs commonly used in advertising research, namely attitude towards the ad, brand attitude and brand…”
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Optimal standard measures for marketing by Rossiter, John R.

“…In this article, the author argues that marketing will not become a science until we agree on an optimal standard measure (OSM) for each of our major…”
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‘Branding’ explained: Defining and measuring brand awareness and brand attitude by Rossiter, John R

“…Writing in the very first issue of this journal, the present author proposed a comprehensive model of ‘branding’, a managerial process that requires the…”
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