Search Results - "Ross, William T."

Donation Behavior toward In‐Groups and Out‐Groups: The Role of Gender and Moral Identity by Winterich, Karen Page, Mittal, Vikas, Ross Jr, William T.

“…We investigate how two important social identities—gender identity and moral identity—result in differential donations to in‐groups and out‐groups. Results…”
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The interplay of drivers and deterrents of opportunism in buyer–supplier relationships by Wang, Qiong, Li, Julie Juan, Ross, William T., Craighead, Christopher W.

“…Fostering and maintaining buyer–supplier relationships is a fundamental premise of many channel initiatives. Indeed, these relationships may culminate in…”
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Effects of search, experience and credence attributes versus suggestive brand names on product evaluations by Gunasti, Kunter, Kara, Selcan, Ross, Jr, William T

“…Purpose This research aims to examine how credence, search and experience attributes compete with suggestive brand names that are incongruent with the…”
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How e-WOM and local competition drive local retailers' decisions about daily deal offerings by Bai, Xue, Marsden, James R., Ross, William T., Wang, Gang

“…Local retailers considering offering daily deals must take into account possible impacts of both electronic-word-of-mouth (e-WOM) and local competition…”
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Product recalls and the moderating role of brand commitment by Germann, Frank, Grewal, Rajdeep, Ross, William T., Srivastava, Rajendra K.

“…We assess attenuating and augmenting effects of brand commitment on consumer responses when product recalls occur. Consistent with our theorization, results…”
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How language affects consumers' processing of numerical cues by Gunasti, Kunter, Kara, Selcan, Ross, William T., Duclos, Rod

“…We show that linguistic numeral structures affect consumers' comparative evaluations of numbers, prices, and alphanumeric brand names. For example, 80 (eighty)…”
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Compound Relationships between Firms by Ross, William T., Robertson, Diana C.

“…In this article, the authors introduce the idea of a compound relationship; that is, for many pairs of firms, the overall relationship between the two firms is…”
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How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability by Gunasti, Kunter, Ross Jr, William T.

“…Most purchases involve choices among options with incomplete attribute information. In such situations, consumers often have the option not to choose any of…”
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Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial? by Vosgerau, Joachim, Anderson, Erin, Ross, William T., Jr

“…The authors dedicate this paper in honor of the memory of their deceased co-author, Erin Anderson. In dyadic business relationships, parties can be incorrect…”
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Price as an Indicator of Quality: Implications for Utility and Demand Functions by Ding, Min, Ross, William T., Rao, Vithala R.

“…Consumers often infer quality information from prices and rely on their reference prices. This paper incorporates both behavioral regularities into the classic…”
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The Role of Attributions in Customer Satisfaction: A Reexamination by Tsiros, Michael, Mittal, Vikas, Ross, Jr, William T.

“…We investigate the role of disconfirmation, responsibility, and stability attributions in the formation of satisfaction judgments. Building on the…”
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I’m Moral, but I Won’t Help You: The Distinct Roles of Empathy and Justice in Donations by Lee, Saerom, Winterich, Karen Page, Ross, William T.

“…Donating to charitable causes is generally perceived as a moral, prosocial behavior, but this may not always be the case. Although moral identity tends to have…”
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The Impact of Positive and Negative Affect and Issue Framing on Issue Interpretation and Risk Taking by Mittal, Vikas, Ross, William T

“…Two studies examined the influence of transient affective states and issue framing onissue interpretationandrisk takingwithin the context of strategic decision…”
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Individual Differences in Brand Schematicity by PULIGADDA, SANJAY, ROSS, WILLIAM T., GREWAL, RAJDEEP

“…Brand schematicity refers to a generalized consumer predisposition to process information using brand schema. This research uses schema theory to build the…”
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It’s not just “who” you know, but “how” you know them: how social and commercial relationships differentially influence customer discounts by Johnson, Bryan, Ross, William T.

“…Purpose The purpose of this study is to contribute to previous research on customer relationships by quantitatively examining differences in the monetary…”
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Brand engagement on social media: will firms' social media efforts influence search engine advertising effectiveness? by Yang, Shuai, Lin, Shan, Carlson, Jeffrey R., Ross, William T.

“…Although firms leverage social media platforms such as Facebook to engage with customers, they often treat social media elements and other online marketing…”
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When polychronicity affects salesperson performance: The effects of improvisation, role ambiguity, and sales job complexity by Carlson, Jeffrey R., Ross, Jr, William T.

“…Polychronicity – an individual's level of preference for doing several things within a given time block – is a key salesperson characteristic with implications…”
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How and When Alphanumeric Brand Names Affect Consumer Preferences by GUNASTI, KUNTER, ROSS, WILLIAM T.

“…This research develops a taxonomy of alphanumeric brand names (ABs) based on the alignment between the brand names and their links to products and attributes…”
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Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior by Yang, Shuai, Chang, Xinyu, Chen, Sixing, Lin, Shan, Ross, William T.

“…In this research, we explore the impacts of cross-modal correspondence between sound frequency and color lightness on consumers’ shopping behavior. Compared to…”
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Sharp Estimates of the Solutions to Bézout’s Polynomial Equation and a Corona Theorem by Fricain, Emmanuel, Hartmann, Andreas, Ross, William T., Timotin, Dan

“…The main result of this paper is a corona theorem for the multipliers of a class of de Branges–Rovnyak spaces. A key to this involves estimates for the…”
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