Search Results - "Rosenberger III, Philip J."

Demystifying the differences in the impact of training and incentives on employee performance: mediating roles of trust and knowledge sharing by Lee, Yuk Ling Angie, Malik, Ashish, Rosenberger III, Philip J, Sharma, Piyush

“…Purpose This paper aims to investigate the differences in the mediating roles of trust and knowledge sharing (formal vs informal) in the process by which…”
Get full text

Driving COBRAs: the power of social media marketing by Cheung, Man Lai, Pires, Guilherme D, Rosenberger III, Philip J, De Oliveira, Mauro Jose

“…PurposeThis study aims to examine the impact of social media marketing (SMM) efforts, including entertainment, customisation, interaction and trendiness via…”
Get full text

The role of social media elements in driving co-creation and engagement by Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J, Leung, Wilson K.S, Chang, Man Kit

“…PurposeThe purpose of this paper is to develop and empirically test a research model examining the impact of five social media marketing (SMM)…”
Get full text

Exploring consumer–brand engagement: a holistic framework by Cheung, Man Lai, Pires, Guilherme D, Rosenberger III, Philip J

“…Purpose This paper aims to investigate the causal relationships between constructs related to consumer–brand engagement (CBE), including consumers’ enduring…”
Get full text

Home loans and Muslims – an Australian perspective by Jeffrey, Reyaz, Pires, Guilherme, Rosenberger III, Philip J.

“…Purpose This study aims to investigate how Australian Muslims make consumption-related decisions regarding the purchase of home loan products…”
Get full text

Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model by Olivier, Lizette, Carlson, Jamie, Rahman, Syed Mahmudur, Rosenberger, Philip J.

“…Despite the economic and academic importance of periodic hallmark festivals (PHFs) and customer experience, knowledge about the tourist experience (TX) in a…”
Get full text

Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers' participative and engagement behaviours by Lai Cheung, Man, Pires, Guilherme D., Rosenberger, Philip J., Leung, Wilson K. S., Attia, Samaa

“…This study develops a comprehensive framework based on the theory of consumer engagement marketing. It examines the role of brand-initiated social media…”
Get full text

Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty by Rahman, Mohammad M., Rosenberger, Philip J., Yun, Jin Ho, de Oliveira, Mauro José, Köcher, Sören

“…PurposeInsights into how fan experience can be used to cultivate football (soccer) fan loyalty are limited. Based on the stimulus–organism–response (S-O-R)…”
Get full text

The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective by Stevens, Shawn, Rosenberger, Philip J., III

“…Sport has evolved into one of the largest industries in Australia and there is a corresponding increased interest in the factors influencing fan loyalty. This…”
Get full text

Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness by Wyllie, Jessica, Carlson, Jamie, Rosenberger, Philip J.

“…Sexual appeals grab attention and elicit emotional responses, yet the existing literature surrounding this area of research has yielded inconsistent findings…”
Get full text

Reevaluating green marketing: a strategic approach by Polonsky, Michael Jay, Rosenberger, Philip J.

“…Responsible green marketing has evolved into a complex, integrated, strategic, and tactical process. As such, it is a holistic approach rather than the simple…”
Get full text

Australian Undergraduate Biotechnology Student Attitudes towards the Teaching of Ethics by Lysaght, Tamra, Rosenberger, Philip J., III, Kerridge, Ian

“…In recent years, ethics has become part of most tertiary biotechnology curricula. There is, however, considerable variation in the extent and manner of ethics…”
Get more information

Brand personality differentiation in Formula One motor racing : an Australian view by Rosenberger, Philip J, III, Donahay, Brett

“…Explores the application of Aaker's (1997) brand personality (BP) construct in the Formula One (F1) motor racing market. Investigates the potential for…”
Get full text

Using brand personality to measure the effectiveness of image transfer in Formula One racing by Donahay, Brett, Rosenberger, Philip J III

“…Discusses the methodology and results of a study that investigated the effectiveness of image transfer from a Formula One (F1) team to the principal sponsor by…”
Get full text

Product placements in movies: an Australian consumer perspective on their ethicality and acceptability by Brennan, Stacey, Rosenberger, Philip J III, Hementera, Veronica

“…Reports on the findings of a study that replicated prior research and investigated the attitudes and perceptions of Australian moviegoers in respect to the…”
Get full text

Developing green products: learning from stakeholders by Polonsky, Michael Jay, Rosenberger, Philip J, Ottman, Jacquelyn

“…The complexities of environmental issues require that when developing new green products marketers have to seek-out, involve and learn from stakeholders with…”
Get full text