Search Results - "Rocklage, Matthew"

Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth by Berger, Jonah, Rocklage, Matthew D, Packard, Grant

“…Abstract Consumers often communicate their attitudes and opinions with others, and such word of mouth has an important impact on what others think, buy, and…”
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Attitudes Based on Feelings: Fixed or Fleeting? by Rocklage, Matthew D., Luttrell, Andrew

“…Researchers and practitioners want to create opinions that stick. Yet whereas some opinions stay fixed, others are as fleeting as the time it takes to report…”
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The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews by Rocklage, Matthew D., Fazio, Russell H.

“…Researchers, marketers, and consumers often believe that amplifying emotional content is impactful for the spread of information and purchasing decisions…”
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Persuasion, Emotion, and Language: The Intent to Persuade Transforms Language via Emotionality by Rocklage, Matthew D., Rucker, Derek D., Nordgren, Loran F.

“…Persuasion is a foundational topic within psychology, in which researchers have long investigated effective versus ineffective means to change other people’s…”
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The Evaluative Lexicon 2.0: The measurement of emotionality, extremity, and valence in language by Rocklage, Matthew D., Rucker, Derek D., Nordgren, Loran F.

“…The rapid expansion of the Internet and the availability of vast repositories of natural text provide researchers with the immense opportunity to study human…”
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Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language by Rocklage, Matthew D., He, Sharlene, Rucker, Derek D., Nordgren, Loran F.

“…Sentiment analysis has fundamentally changed marketers’ ability to assess consumer opinion. Indeed, the measurement of attitudes via natural language has…”
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Emotionally Numb: Expertise Dulls Consumer Experience by Rocklage, Matthew D, Rucker, Derek D, Nordgren, Loran F

“…Abstract Expertise provides numerous benefits. Experts process information more efficiently, remember information better, and often make better decisions…”
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Political ideology shapes the amplification of the accomplishments of disadvantaged vs. advantaged group members by Kteily, Nour S., Rocklage, Matthew D., McClanahan, Kaylene, Ho, Arnold K.

“…Recent years have witnessed an increased public outcry in certain quarters about a perceived lack of attention given to successful members of disadvantaged…”
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Attitude Accessibility as a Function of Emotionality by Rocklage, Matthew D., Fazio, Russell H.

“…Despite the centrality of both attitude accessibility and attitude basis to the last 30 years of theoretical and empirical work concerning attitudes, little…”
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Narrative reversals and story success by Knight, Samsun, Rocklage, Matthew D, Bart, Yakov

“…Storytelling is a powerful tool that connects us and shapes our understanding of the world. Theories of effective storytelling boast an intellectual history…”
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The Evaluative Lexicon: Adjective use as a means of assessing and distinguishing attitude valence, extremity, and emotionality by Rocklage, Matthew D., Fazio, Russell H.

“…The language – in particular, the adjectives – individuals use can be harnessed to understand the different aspects of their attitudes. The present research…”
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Mass-scale emotionality reveals human behaviour and marketplace success by Rocklage, Matthew D., Rucker, Derek D., Nordgren, Loran F.

“…Online reviews promise to provide people with immediate access to the wisdom of the crowds. Yet, half of all reviews on Amazon and Yelp provide the most…”
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On the Dominance of Attitude Emotionality by Rocklage, Matthew D., Fazio, Russell H.

“…Many situations in our lives require us to make relatively quick decisions as whether to approach or avoid a person or object, buy or pass on a product, or…”
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Individual differences in valence weighting: When, how, and why they matter by Rocklage, Matthew D., Fazio, Russell H.

“…Recent research has shown that individuals vary in the extent to which they weight positive versus negative information during attitude generalization, i.e.,…”
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From trust in caregivers’ support to exploration: The role of openness to negative affect and self‐regulation by Heylen, Joke, De Raedt, Rudi, Rocklage, Matthew D., Fazio, Russell H., Vasey, Michael W., Bosmans, Guy

“…Attachment theory assumes that trust in caregivers’ support and exploration are closely related. Little research tried to investigate this link, nor focuses on…”
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The weighting of positive vs. negative valence and its impact on the formation of social relationships by Rocklage, Matthew D., Pietri, Evava S., Fazio, Russell H.

“…Forming social relationships is an integral aspect of our lives and a topic fundamental to social psychology. Using a performance-based measure of individual…”
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Correction to: Marketing insights from text analysis by Berger, Jonah, Packard, Grant, Boghrati, Reihane, Hsu, Ming, Humphreys, Ashlee, Luangrath, Andrea, Moore, Sarah, Nave, Gideon, Olivola, Christopher, Rocklage, Matthew

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Marketing insights from text analysis by Berger, Jonah, Packard, Grant, Boghrati, Reihane, Hsu, Ming, Humphreys, Ashlee, Luangrath, Andrea, Moore, Sarah, Nave, Gideon, Olivola, Christopher, Rocklage, Matthew

“…Language is an integral part of marketing. Consumers share word of mouth, salespeople pitch services, and advertisements try to persuade. Further, small…”
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White Matter Differences Predict Cognitive Vulnerability to Sleep Deprivation by ROCKLAGE, Matthew, WILLIAMS, Victoria, PACHECO, Jennifer, SCHNYER, David M

“…In other disciplines, white matter (WM) differences have been linked to cognitive impairments. This study sets out to clarify whether similar microstructural…”
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The Intra- and Interpersonal Roles of Attitude Emotionality by Rocklage, Matthew D

“…Across six studies we investigate the role of attitude emotionality in both the intra- and interpersonal domains. In the intrapersonal domain, we demonstrate…”
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