Search Results - "Rocha, Ana Raquel"

Racism in Marketing Academia: A Necessary Discussion and Call for Action by Francis, June, Souza, Renata, Rocha, Ana Raquel Coelho, Barros, Denise, Galindo, Flávia

“…The management academy as a whole, and more specifically the marketing academy, have recently recognized the importance of discussions of race and racial…”
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Classifying and classified: An interpretive study of the consumption of cruises by the “new” Brazilian middle class by Rocha, Ana Raquel Coelho, da Rocha, Angela, Rocha, Everardo

“…•We conducted participant observation in two “new” middle-class sea cruises.•We examine how consumers use cruise consumption as a classificatory…”
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Rituals of cruise consumption and the 'new' middle class: desiring and 'devouring' maritime cruises by Rocha, Ana Raquel Coelho, da Rocha, Angela, Rocha, Everardo

“…The consumption of maritime cruises is one of the most striking facets of the phenomenon of a new middle class emergence in Brazil. This study investigates the…”
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The minimalist process: An interpretivist study by Mendonça, Gabrielle, Rocha, Ana Raquel, Tayt‐son, Débora

“…Lifestyle politics express the politicization of everyday life and have emerged in opposition to the discourse, generally reproduced by the media, that…”
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Producing beauty 'the hard way': involuntary prosumption in a stigmatising context by Rocha, Ana Raquel Coelho, Campos, Roberta Dias, Casotti, Letícia Moreira, Nascimento, Thaysa Costa do

“…Traditionally, the literature indicates that consumers have acted as prosumers voluntarily and for hedonic or leisure motivations. Only a few studies contend…”
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Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies by Deus, Elisa Priori de, Campos, Roberta Dias, Rocha, Ana Raquel

“…ABSTRACT Objective: the paper proposes the methodological use of memes as a shortcut to explore consumer culture. Memes as cultural texts can reveal collective…”
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Contexto laboral de startups de uma capital nordestina by Silva Rocha, Ana Raquel, De Souza Evaristo, Jorge Luiz, Batista-dos-Santos, Ana Cristina

“…Tendo por objetivo avaliar as características do contexto de trabalho de startups de uma capital do Nordeste brasileiro, realizou-se um estudo quantitativo com…”
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Vulnerabilizing invulnerable: pandemic and the consumption of affluent elderly by DEUS, ELISA PRIORI DE, CAMPOS, ROBERTA DIAS, ROCHA, ANA RAQUEL COELHO

“…Abstract Consumer vulnerability is a condition that imbalances the consumer-market relationship, causing consumers to lose control of that relationship. The…”
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Gestão da dor na prática de enfermagem no serviço de urgência by Mota, Mauro, Cunha, Madalena, Santos, Margarida Reis, Duarte, João, Rocha, Ana Raquel, Rodrigues, Ângelo, Gonçalves, Carolina, Ribeiro, Rúben, Sobreira, Sandra, Pereira, Susana

“…Introdução: Em Portugal mais de 30% dos adultos apresenta dor crónica e a dor aguda assume-se como o principal motivo de admissão hospitalar, o que representa,…”
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SÍMBOLOS E RITUAIS NA AQUISIÇÃO DA CASA PRÓPRIA EM CONDOMÍNIOS-CLUBE by Gil, Paula Alexandra, Rocha, Angela da, Rocha, Ana Raquel Coelho

“…RESUMO Este trabalho investiga de que forma consumidores pertencentes à nova classe média atribuem significado à aquisição da casa própria em condomínios…”
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Consumo de Moda: A Relação Pessoa-Objeto by Rocha, Ana Raquel Coelho

“…Esta é uma entrevista com a Profª Ana Paula Celso de Miranda sobre o lançamento da segunda edição do livro “Consumo de Moda: a Relação Pessoa-Objeto”. A autora…”
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Improvement of the orthodontic bracket bond strength with pre-heated composite restoratives by Borges, Boniek Castillo Dutra, Gurgel, Marcelo Viana, Figueiroa, Andre Felipe Alves, Vilela, Ana Raquel Rocha Correia, Pinheiro, Fabio Henrique de Sa Leitao, Braz, Rodivan, Montes, Marcos Antonio Japiassu Resende

“…This study aimed to evaluate the effect of pre-heated composite restoratives on the shear bond strength (SBS) of orthodontic brackets. The following materials…”
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Walking Football for Type 2 Diabetes Patients: A Novel Strategy for Developing Physical Activity Programs by Barbosa, Ana Raquel Rocha

“…Physical activity is one of the cornerstones of type 2 diabetes (T2D) control. Nevertheless, a high proportion of patients with T2D do not engage in regular…”
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Selective and “veiled” demarketing from the perspective of black female consumers by Rocha, Ana Raquel Coelho, Casotti, Leticia Moreira

“…Abstract This study sheds light on the perspective of Black female consumers in regard to certain effects of marketing initiatives adopting the literature on…”
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Haciendo vulnerables a los invulnerables: pandemia y consumo de ancianos acaudalados by Priori De Deus, Elisa, Días Campos, Roberta, Coelho Rocha, Ana Raquel

“…La vulnerabilidad del consumidor es una condición de desequilibrio en la relación consumidor-mercado, que hace que los consumidores pierdan el control en esa…”
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Sonhos de Consumo Realizados: “A Gente Deseja, a Gente Quer!” by Simões, Janaína Rosas, Casotti, Leticia Moreira, Rocha, Ana Raquel Coelho

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RELAÇÕES ENTRE AS ATUAIS VIVÊNCIAS NO MERCADO FORMAL DE TRABALHO E AS EXPERIÊNCIAS ANTERIORES EM EMPRESAS JUNIORES, À LUZ DA PSICODINÂMICA DO TRABALHO by Rocha, Ana Raquel Silva, Batista dos Santos, Ana Cristina

“…Esta pesquisa objetivou analisar a relação entre as atuais vivências no mercado formal de trabalho e as experiências anteriores em Empresas Júniores, à luz da…”
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Adoption of Electronic Health Records in the Portuguese Healthcare System in the Presence of Privacy Concerns by Andrade, Ana Raquel Rocha

“…Electronic Health Records promise to solve many of the current healthcare challenges since they have the potential to improve performance and quality of…”
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Osteomyelitis With Proliferative Periostitis: A Case Report With 18 Months of Follow-Up by VILELA, ANA RAQUEL ROCHA CORREIA, FILHO, LUCIANO LEOCÁDIO TEIXEIRA NOGUEIRA, JÚNIOR, EDVAL SANTOS SOUZA, DE MELO CAVALCANTI MANSO, GLAUBER JOSÉ, MIKAMI, JOSÉ RICARDO, BRITO, JANAINA ANDRADE LIMA SALMOS, NOGUEIRA, RICARDO VIANA BESSA

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Vulnerabilizando invulneráveis: pandemia e o consumo de idosos afluentes by DEUS, ELISA PRIORI DE, CAMPOS, ROBERTA DIAS, ROCHA, ANA RAQUEL COELHO

“…Resumo A vulnerabilidade do consumidor é uma condição de desequilíbrio na relação consumidor-mercado que leva o consumidor a perder o controle nessa relação; e…”
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