Search Results - "Renga, F.M."

Mobile Advertising: a Framework for the Appraisal of the Campaigns by Rangone, A., Renga, F.M.

“…In the article, the most important elements making up a mobile marketing solution are pointed out, trying to underline all significant requirements needed to…”
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The Mobile Digital Contents Distribution Scenario by Furregoni, E., Rangone, A., Renga, F.M., Valsecchi, M.

“…The purpose of this work is to draw the possible reference scenario for Mobile Digital Contents' distribution and to detect the main macro variables that will…”
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Media Company: An Empirical Analysis about the Mobile Channel by Catanzaro, C., Rangone, A., Renga, F.M., Valsecchi, M.

“…Content and network digitalization and convergence have changed the media traditional value chain. New competition forms and distribution channels were…”
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