Search Results - "Reddy, Srinivas K"

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  1. 1

    Solar Photovoltaic Panels with Finned Phase Change Material Heat Sinks by Singh, Preeti, Khanna, Sourav, Newar, Sanjeev, Sharma, Vashi, Reddy, K., Mallick, Tapas, Becerra, Victor, Radulovic, Jovana, Hutchinson, David, Khusainov, Rinat

    Published in Energies (Basel) (01-05-2020)
    “…Phase change material (PCM) based passive cooling of photovoltaics (PV) can be highly productive due to high latent heat capacity. However, the low rate of…”
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    Journal Article
  2. 2

    Symbolic and functional positioning of brands by Bhat, Subodh, Reddy, Srinivas K.

    Published in The Journal of consumer marketing (01-02-1998)
    “…Some brand strategists have distinguished between symbolic and functional brands, i.e. brands that basically satisfy consumers' functional or product-related…”
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  3. 3

    Augmented Reality in Retail and Its Impact on Sales by Tan, Yong-Chin, Chandukala, Sandeep R., Reddy, Srinivas K.

    Published in Journal of marketing (01-01-2022)
    “…The rise of augmented reality (AR) technology presents marketers with promising opportunities to engage customers and transform their brand experience…”
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  4. 4

    Effect of hole-transporting materials on the photovoltaic performance and stability of all-ambient-processed perovskite solar cells by Islavath, Nanaji, Saroja, S, Reddy, K Srinivas, Harikesh, P C, Veerappan, G, Joshi, Shrikant V, Ramasamy, Easwaramoorthi

    Published in Journal of energy chemistry (01-05-2017)
    “…High-efficiency perovskite solar cells(PSCs) reported hitherto have been mostly prepared in a moisture and oxygen-free glove-box atmosphere, which hampers…”
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  5. 5

    Crowdfunding digital platforms: Backer networks and their impact on project outcomes by Tan, Yee Heng, Reddy, Srinivas K.

    Published in Social networks (01-01-2021)
    “…•Influential backers in crowdfunding should be identified using the backer network.•Backers in central positions within the backer network have a positive…”
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  6. 6

    Evidence of Bipolar Resistive Switching Memory in Perovskite Solar Cell by Landi, Giovanni, Subbiah, Vijaya, Reddy, K. Srinivas, Sorrentino, Andrea, Sambandam, Anandan, Ramamurthy, Praveen C., Neitzert, Heinz-Christoph

    “…In hybrid inorganic-organic perovskite solar cells a very stable bipolar resistive switching behavior in the dark current-voltage characteristics at…”
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  7. 7

    Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales by Hu, Nan, Koh, Noi Sian, Reddy, Srinivas K.

    Published in Decision Support Systems (01-01-2014)
    “…It is generally assumed that ratings are a numeric representation of text sentiments and their valences are consistent. This however may not always be true…”
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  8. 8

    Crowdfunding: Financing Ventures in the Digital Era by Reddy, Srinivas K., Tan, Yee Heng

    Published in GfK marketing intelligence review (01-05-2017)
    “…Crowdfunding is a method of raising funds to support a venture, usually by raising small amounts from a large number of investors. Typically, a project creator…”
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  9. 9

    Advancing sustainable building through passive cooling with phase change materials, a comprehensive literature review by Ghamari, Mehrdad, See, Chan Hwang, Hughes, David, Mallick, Tapas, Reddy, K Srinivas, Patchigolla, Kumar, Sundaram, Senthilarasu

    Published in Energy and buildings (01-06-2024)
    “…•PCM technology saves energy, moderates temperatures, boosts solar control, and cuts consumption by 14–90%.•Windows with PCM panels reduce heat transfer up to…”
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  10. 10

    Sustainable funding for small businesses: An investigation into the dynamics of the recurring crowdfunding model by Tan, Yee Heng, Reddy, Srinivas K

    Published in International small business journal (01-08-2024)
    “…In an era of one-off funding, entrepreneurs and small businesses struggle to find sustainable funding sources. A novel solution – the crowd patronage model,…”
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    Hydrogeophysical investigations in a typical khondalitic terrain to delineate the kaolinised layer using resistivity imaging by Venkateswara Rao, B., Siva Prasad, Y., Srinivas Reddy, K.

    Published in Journal of the Geological Society of India (01-04-2013)
    “…Investigation for high yielding water wells in the khondalitic terrain (graneti ferrous silliminite gnesiss) is mostly faced with the problem of identification…”
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  13. 13

    Fragmentation of wood char in a laboratory scale fluidized bed combustor by Sudhakar, D. Ruben, Reddy, K. Srinivas, Kolar, Ajit Kumar, Leckner, Bo

    Published in Fuel processing technology (01-11-2008)
    “…Casuarina equisetifolia, a hard wood, and a popular energy crop in many tropical countries, was investigated experimentally for its char fragmentation in a…”
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  14. 14

    Modeling and analysis of PCM‐encapsulated solar thermal energy storage system for space heating by Soni, Neelesh, Reddy, V. Mahendra, Reddy, K. Srinivas

    Published in Energy storage (Hoboken, N.J. : 2019) (01-02-2024)
    “…In this study, a phase change material (PCM)‐encapsulated packed‐bed thermal energy storage (PB‐TES) system is intended for Day‐round space heating in the…”
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  15. 15

    A Network Bidder Behavior Model in Online Auctions: A Case of Fine Art Auctions by Dass, Mayukh, Reddy, Srinivas K., Iacobucci, Dawn

    Published in Journal of retailing (01-12-2014)
    “…•Consumer purchases structured as online auctions are studied.•These auctions are modeled as networks and dynamic structural processes.•Network characteristics…”
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  16. 16

    Spillover effects of ingredient branded strategies on brand choice: A field study by Swaminathan, Vanitha, Reddy, Srinivas K., Dommer, Sara Loughran

    Published in Marketing letters (01-03-2012)
    “…Ingredient branding, or the use of two or more brand names on a single product, is widely seen as providing significant benefits in terms of increased product…”
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  17. 17

    Social networks among auction bidders: The role of key bidders and structural properties on auction prices by Dass, Mayukh, Reddy, Srinivas K., Iacobucci, Dawn

    Published in Social networks (01-05-2014)
    “…•Auctions are modeled as networks to study dynamic and structural processes.•Network characteristics predict sales dynamics and final sales prices.•Key actors…”
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  18. 18

    An Investigation of Value Updating Bidders in Simultaneous Online Art Auctions by Dass, Mayukh, Seymour, Lynne, Reddy, Srinivas K.

    Published in Journal of probability and statistics (01-01-2010)
    “…Simultaneous online auctions, in which the auction of all items being sold starts at the same time and ends at the same time, are becoming popular especially…”
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  19. 19

    Development of green energy based micro-sprinkler irrigation system for small holdings of SAT region by Kumar, Manoranjan, Adake, Ravikant V., Reddy, K. Srinivas, Reddy, K Sammi

    Published in Cleaner Engineering and Technology (01-04-2022)
    “…The Indian agriculture in the region of semi-arid tropics (SAT), characterized by small holders, small water harvesting and recycling system assumes a…”
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  20. 20

    The impact of parent brand attribute associations and affect on brand extension evaluation by Bhat, Sobodh, Reddy, Srinivas K

    Published in Journal of business research (01-09-2001)
    “…A model specifying the role of parent brand attribute beliefs and affect in consumer's initial evaluation of a brand extension was proposed and tested using…”
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