Search Results - "Ray, Kristal R."

How Customer Participation in B2B Peer-to-Peer Problem-Solving Communities Influences the Need for Traditional Customer Service by Bone, Sterling A., Fombelle, Paul W., Ray, Kristal R., Lemon, Katherine N.

“…Customer support is critical for the success of business-to-business (B2B) service firms. A key issue such firms face is how to reduce customers’ reliance on…”
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The impact of service quality on perceptions of software product quality by Ray, Kristal R

“…To remain viable, every company must be able to satisfy and retain customers. In the 1970's, it was argued that the best way to achieve this was to produce a…”
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The impact of service quality on perceptions of software product quality by Ray, Kristal R

“…To remain viable, every company must be able to satisfy and retain customers. In the 1970's, it was argued that the best way to achieve this was to produce a…”
Get full text