Search Results - "Rauseo, Nancy A"

Leveraging CRM for Sales: The Role of Organizational Capabilities in Successful CRM Implementation by Raman, Pushkala, Wittmann, C. Michael, Rauseo, Nancy A.

“…Customer relationship management (CRM) is one of the fastest growing business practices in today's environment. CRM has been credited with substantial…”
Get full text

Creating Thoughtful Salespeople: Experiential Learning to Improve Critical Thinking Skills in Traditional and Online Sales Education by Alvarez, Cecilia M. O., Taylor, Kimberly A., Rauseo, Nancy A.

“…Most undergraduate marketing majors will spend at least some time in a sales role, and employers are requiring greater professionalism and more varied skill…”
Get full text

Developing a CRM Strategy in Your Firm by Lassar, Walfried M, Lassar, Sharon S, Rauseo, Nancy A

“…When a customer relationship management (CRM) strategy is integrated with a firm's overall strategic plan, it helps the firm perceive and respond to business…”
Get full text

Developing a CRM strategy in your firm: size up clients to build a competitive advantage by Lassar, Walfried M, Lassar, Sharon S, Rauseo, Nancy A

Get full text