Search Results - "Ratchford, T."

A cross-category analysis of dispositional drivers of technology adoption by Ratchford, Mark, Ratchford, Brian T.

“…•Complex dispositional attitudes influence the adoption of varied technologies.•Existence of technology clusters based on varying technological…”
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Automated API Property Inference Techniques by Robillard, M. P., Bodden, E., Kawrykow, D., Mezini, M., Ratchford, T.

“…Frameworks and libraries offer reusable and customizable functionality through Application Programming Interfaces (APIs). Correctly using large and…”
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The history of academic research in marketing and its implications for the future by Ratchford, Brian T.

“…PurposeThe purpose of this study is to determine what the history of research in marketing implies for the reaction of the field to recent developments in…”
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How consumers use product reviews in the purchase decision process by Jang, Sungha, Prasad, Ashutosh, Ratchford, Brian T.

“…This paper uses individual level data to examine the influence of product reviews in different stages of the consumer's purchase decision process…”
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Internationalization and Performance of Retail Firms: A Bayesian Dynamic Model by Assaf, A. George, Josiassen, Alexander, Ratchford, Brian T., Barros, Carlos Pestana

“…[Display omitted] ► The relationship between internationalization and retail firm performance is U-shaped. ► The impact of internationalization on retail firm…”
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The Impact of the Internet on Consumers’ Use of Information Sources for Automobiles: A Re‐Inquiry by Ratchford, Brian T., Talukdar, Debabrata, Lee, Myung‐Soo

“…Using three cohorts of data from field surveys of new car buyers in 1990, 2000, and 2002, this study seeks to determine how the Internet fits into patterns of…”
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The Impact of the Internet on Information Search for Automobiles by Ratchford, Brian T., Lee, Myung-Soo, Talukdar, Debabrata

“…Using data from surveys of automobile buyers collected in 1990 and 2000 in a natural experiment setting, the authors study the determinants of use of the…”
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Can Price Dispersion in Online Markets be Explained by Differences in E-Tailer Service Quality? by Pan, X., Ratchford, B. T., Shankar, V.

“…It has been hypothesized that the online medium and the Internet lower search costs and that electronic markets are more competitive than conventional markets…”
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Consumer Choice and Use of Multiple Information Sources for Automobile Purchases by Kim, Jung Seek, Ratchford, Brian T.

“…People consult various sources, including the Internet, to search for information before purchasing an automobile. We develop an econometric model for a…”
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The Economics of Consumer Knowledge by Ratchford, Brian T.

“…While approaches to measuring the state of a consumer’s knowledge are well developed, much less is known about the relationship between knowledge and consumer…”
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Consumer Information Search Revisited: Theory and Empirical Analysis by Moorthy, Sridhar, Ratchford, Brian T., Talukdar, Debabrata

“…A comprehensive theoretical framework for understanding consumers' information search behavior is presented. Unlike previous research, our model identifies not…”
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Price dispersion on the internet: A review and directions for future research by Pan, Xing, Ratchford, Brian T., Shankar, Venkatesh

“…The explosive growth in Internet retailing has sparked a stream of research on online price dispersion, defined as the distribution of prices (such as range…”
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Price-Matching Guarantees with Endogenous Consumer Search by Jiang, Juncai, Kumar, Nanda, Ratchford, Brian T.

“…Price-matching guarantees (PMGs) are offered in a wide array of product categories in retail markets. PMGs offer consumers the assurance that, should they find…”
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A model of retail format competition for non-durable goods by Bhatnagar, Amit, Ratchford, Brian T

“…In the academic literature pertaining to store choice, studies have traditionally limited the choice to stores within a certain format. The role played by…”
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CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods by Divakar, Suresh, Ratchford, Brian T., Shankar, Venkatesh

“…We discuss the development and implementation of CHAN4CAST, a sales forecasting model, by pack size, category, channel, region, customer account and a…”
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Offline and Online Search in Used Durables Markets by Singh, Sonika, Ratchford, Brian T., Prasad, Ashutosh

“…•We examine how searches in online and offline sources are interrelated in used markets.•We test whether prior theory extends to used car purchases.•We find…”
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Has the productivity of retail food stores really declined? by Ratchford, Brian T.

“…Despite the fact that other factors of production have been substituted for labor, and that scanner technology has come into widespread use, the BLS index of…”
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A Model of Consumer Choice of the Internet as an Information Source by Ratchford, Brian T., Talukdar, Debabrata, Lee, Myung-Soo

“…A model of demand for the Internet and other information sources is presented that treats the Internet as a production factor employed in producing benefits of…”
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An Empirical Test of a Model of External Search for Automobiles by Srinivasan, Narasimhan, Ratchford, Brian T.

“…A structural equations model of the determinants of external search for automobiles is developed and tested on survey data from recent automobile purchasers…”
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Pure Components versus Pure Bundling in a Marketing Channel by Girju, Marina, Prasad, Ashutosh, Ratchford, Brian T.

“…•Channel interactions significantly reduce the retailer's incentives for bundling.•Examining consumer segments reveals how bundling can still be optimal.•PB*…”
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