Big Data: An Essential Route for Creating New Business Prospects
Big data plays a crucial role in businesses across various industries, providing valuable insights and driving informed decision-making. Big data enables businesses to make decisions based on real-time insights and analysis rather than relying solely on intuition or historical data. This leads to mo...
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| Published in: | 2024 International Conference on Advances in Modern Age Technologies for Health and Engineering Science (AMATHE) pp. 1 - 5 |
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| Main Authors: | , , , , , |
| Format: | Conference Proceeding |
| Language: | English |
| Published: |
IEEE
16-05-2024
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| Subjects: | |
| Online Access: | Get full text |
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| Summary: | Big data plays a crucial role in businesses across various industries, providing valuable insights and driving informed decision-making. Big data enables businesses to make decisions based on real-time insights and analysis rather than relying solely on intuition or historical data. This leads to more informed and strategic decision-making. Analyzing large volumes of data helps businesses understand customer behavior, preferences, and trends. This knowledge can be used to tailor products and services, enhance customer experiences, and create targeted marketing campaigns. Big data analytics can optimize operational processes and identify areas for improvement. This includes supply chain management, inventory optimization, and resource allocation, leading to cost savings and increased efficiency. Big data is particularly crucial for e-commerce businesses due to the vast amount of data generated through online transactions, customer interactions, and website activities. E-commerce platforms are susceptible to fraudulent activities. Big data analytics can identify unusual patterns in transactions and user behavior, helping to detect and prevent fraud. It also enhances overall cybersecurity efforts by monitoring for potential security threats. Integrating big data analysis into new business ideas can open up innovative opportunities across various industries. When implementing these ideas, it's essential to consider data privacy and security measures to ensure compliance with regulations and build trust with users. Additionally, collaboration with experts in the respective industries and staying abreast of technological advancements is crucial for the success of these ventures. |
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| DOI: | 10.1109/AMATHE61652.2024.10582054 |