Search Results - "Raman, Pushkala"

The Role of Relational Information Processes and Technology Use in Customer Relationship Management by Jayachandran, Satish, Sharma, Subhash, Kaufman, Peter, Raman, Pushkala

“…Drawing on the relationship marketing and market information processing literature streams, the authors conceptualize and measure relational information…”
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Leveraging CRM for Sales: The Role of Organizational Capabilities in Successful CRM Implementation by Raman, Pushkala, Wittmann, C. Michael, Rauseo, Nancy A.

“…Customer relationship management (CRM) is one of the fastest growing business practices in today's environment. CRM has been credited with substantial…”
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Customer Information Sharing with E-Vendors: The Roles of Incentives and Trust by Premazzi, Katia, Castaldo, Sandro, Grosso, Monica, Raman, Pushkala, Brudvig, Susan, Hofacker, Charles F.

“…The collection of personal information from customers is a necessity for Internet merchants, who need such information to effectively provide service to…”
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Turning Good Citizens into Even Better Ones: The Impact of Program Characteristics and Motivations on Service Learning Outcomes by Raman, Pushkala, Pashupati, Kartik

“…It has been suggested that motivations of an individual and the quality of a service-learning program can affect service-learning outcomes such as being a…”
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The Effects of Employee Attitudes on Workplace Charitable Donations by Raman, Pushkala, Zboja, James J.

“…The objectives of this paper are to examine the effects of employee attitudes toward the employer on workplace monetary donations at two levels: (1) to see if…”
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Understanding customer commitment: A multiple foci model by Raman, Pushkala

“…The objective of this study is to investigate the nature and structure of customer commitment in customer-organization relationships, as opposed to the…”
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