Search Results - "Raffield, Barney T"

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  1. 1
    Toward the Successful Implementation of the North American Free-Trade Agreement: The Integration of Language and Business Studies

    Toward the Successful Implementation of the North American Free-Trade Agreement: The Integration of Language and Business Studies by Raffield, Barney T., III

    Published 01-04-1994
    “…This paper examines the need for the integration of language and business studies to enhance successful implementation of the North American Free Trade…”
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  2. 2
    Marketing across Cultures: Blending Language, Cultural, and Marketing Skills

    Marketing across Cultures: Blending Language, Cultural, and Marketing Skills by Raffield, Barney T

    Published 03-04-1991
    “…This paper examines some reasons why American firms often have difficulty in conducting business overseas. The importance of language and culture in developing…”
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  3. 3
    Marketing across Cultures: Tools for Cultural Assessment

    Marketing across Cultures: Tools for Cultural Assessment by Raffield, Barney T., III

    Published 01-04-1988
    “…The concept of cultural universals, the basic needs shared by people around the world, is a critical concept in assessing the impact of culture on decisions…”
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  4. 4
    Marketing Across Cultures: Learning from U.S. Corporate Blunders

    Marketing Across Cultures: Learning from U.S. Corporate Blunders by Raffield, Barney T., III

    Published 01-05-1987
    “…Errors in judgment made in international marketing as a result of American corporate provincialism or cultural ignorance are chronicled, and ways to avoid…”
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  5. 5
    The Evaluation of Internship Experiences within Multinational Business and Foreign Language Programs: Methodology and Instrumentation

    The Evaluation of Internship Experiences within Multinational Business and Foreign Language Programs: Methodology and Instrumentation by Raffield, Barney T., III

    Published 01-05-1987
    “…Evaluation for any internship experience, whether in the form of a complete internship "audit" or an appraisal of individual components of the experience, is a…”
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    The Effective Supervision of Internship Experiences within Multinational Business and Foreign Language Programs

    The Effective Supervision of Internship Experiences within Multinational Business and Foreign Language Programs by Raffield, Barney T., III

    Published 01-04-1986
    “…Most students in multinational business and foreign language internships are applying their knowledge and language skills for the first time, and look to their…”
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  7. 7
    Planning, Implementing, and Evaluating Academically Sound Internship Experiences for Multinational Business and Foreign Language Programs

    Planning, Implementing, and Evaluating Academically Sound Internship Experiences for Multinational Business and Foreign Language Programs by Raffield, Barney T

    Published 01-05-1985
    “…The vehicle through which effective undergraduate internships in multinational business and foreign languages are achieved is the learning agreement. It is the…”
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