Search Results - "RUST, ROLAND T."

A strategic framework for artificial intelligence in marketing by Huang, Ming-Hui, Rust, Roland T.

“…The authors develop a three-stage framework for strategic marketing planning, incorporating multiple artificial intelligence (AI) benefits: mechanical AI for…”
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Artificial Intelligence in Service by Huang, Ming-Hui, Rust, Roland T.

“…Artificial intelligence (AI) is increasingly reshaping service by performing various tasks, constituting a major source of innovation, yet threatening human…”
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Engaged to a Robot? The Role of AI in Service by Huang, Ming-Hui, Rust, Roland T.

“…This article develops a strategic framework for using artificial intelligence (AI) to engage customers for different service benefits. This framework lays out…”
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How Information Technology Strategy and Investments Influence Firm Performance: Conjecture and Empirical Evidence by Mithas, Sunil, Rust, Roland T.

“…In this paper, we develop conjectures for understanding how information technology (IT) strategy and IT investments jointly influence profitability and the…”
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The Service Revolution and the Transformation of Marketing Science by Rust, Roland T., Huang, Ming-Hui

“…The nature of marketing science is changing in a systematic, predictable, and irrevocable way. As information technology enables ubiquitous customer…”
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Marketing Models of Service and Relationships by Rust, Roland T, Chung, Tuck Siong

“…Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with…”
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The Effect of Customer Satisfaction on Consumer Spending Growth by Fornell, Claes, Rust, Roland T., Dekimpe, Marnik G.

“…Predicting aggregate consumer spending is vitally important to marketing planning, yet traditional economic theory holds that predicting changes in aggregate…”
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The future of marketing by Rust, Roland T.

“…The main thesis of this article is that several long-term trends are reshaping marketing and forcing marketing managers to change radically to keep up. These…”
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Return on Marketing: Using Customer Equity to Focus Marketing Strategy by Rust, Roland T., Lemon, Katherine N., Zeithaml, Valarie A.

“…The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected financial…”
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Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing by Thompson, Debora Viana, Hamilton, Rebecca W., Rust, Roland T.

“…As technology advances, it becomes more feasible to load products with a large number of features, each of which individually might be perceived as useful…”
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The Path to Customer Centricity by Shah, Denish, Rust, Roland T., Parasuraman, A., Staelin, Richard, Day, George S.

“…The concept of customer centricity and its benefits have been discussed for more than 50 years. Despite this fact, many firms are still struggling to fully…”
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My Mobile Music: An Adaptive Personalization System for Digital Audio Players by Chung, Tuck Siong, Rust, Roland T, Wedel, Michel

“…New information technologies increasingly make it possible for service providers to adaptively personalize their service, fine-tuning the service over time for…”
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Measuring Marketing Productivity: Current Knowledge and Future Directions by Rust, Roland T., Ambler, Tim, Carpenter, Gregory S., Kumar, V., Srivastava, Rajendra K.

“…For too long, marketers have not been held accountable for showing how marketing expenditures add to shareholder value. As time has gone by, this lack of…”
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Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both? by Rust, Roland T., Moorman, Christine, Dickson, Peter R.

“…Financial benefits from quality may be derived from revenue expansion, cost reduction, or both simultaneously. The literature on both market orientation and…”
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A Framework for Collaborative Artificial Intelligence in Marketing by Huang, Ming-Hui, Rust, Roland T.

“…[Display omitted] •AI advances from mechanical to thinking to feeling, changing how AI should be used.•AI and human intelligence (HI) complement best as…”
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Outside-in marketing: Why, when and how? by Rust, Roland T.

“…We explore the nature and evolution of outside-in marketing. Outside-in is the marketing view of strategy, with inside-out being the traditional view. We show…”
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Agent-based modeling in marketing: Guidelines for rigor by Rand, William, Rust, Roland T.

“…Agent-based modeling can illuminate how complex marketing phenomena emerge from simple decision rules. Marketing phenomena that are too complex for…”
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The duality of decisions and the case for impulsiveness metrics by Arens, Zachary G., Rust, Roland T.

“…Customer metrics help firms manage their performance and predict financial outcomes. While many firms focus on customer satisfaction metrics for this purpose,…”
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WILLINGNESS-TO-PAY FOR CRIME CONTROL PROGRAMS by COHEN, MARK A., RUST, ROLAND T., STEEN, SARA, TIDD, SIMON T.

“…This paper reports on a new methodology to estimate the “cost of crime.” It is adapted from the contingent valuation method used in the environmental economics…”
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Technology-driven service strategy by Huang, Ming-Hui, Rust, Roland T.

“…Advancements in technology are radically transforming service, and increasingly providing the underlying basis for service strategy. In this paper, we develop…”
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