Search Results - "ROMERO, MARISABEL"

Healthy-Left, Unhealthy-Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier Choices? by ROMERO, MARISABEL, BISWAS, DIPAYAN

“…Would laterally displaying a healthy item to the left versus right of an unhealthy item influence choice and consumption? The results of seven studies…”
Get full text

The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions by Abell, Annika, Morgan, Carter, Romero, Marisabel

“…Average product ratings are displayed on many major websites, including online retailers, search engines, and social media sites. Research in both academia and…”
Get full text

The opposing impacts of advice use on perceptions of competence by Palmeira, Mauricio, Romero Lopez, Marisabel

“…We examine the impact of advice use on perceptions of competence. We propose that advice use sends opposing signals to an advisor regarding the advisee's…”
Get full text

Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust by Monahan, Lisa, Romero, Marisabel

“…Integrating research on visual marketing, spatial associations, and brand inferences, the authors conduct four studies demonstrating that when consumers see an…”
Get full text

Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices by Romero, Marisabel, Craig, Adam W., Kumar, Anand

“…Cognitive linguistic studies have found that people perceive time to be intertwined with space. Western consumers, in particular, visualize time on a…”
Get full text

Neural correlates of intertemporal choice in aggressive behavior by Chester, David S., Bell, Sarah Beth, DeWall, C. Nathan, West, Samuel J., Romero‐Lopez, Marisabel, Craig, Adam W.

“…People often have to make decisions between immediate rewards and more long‐term goals. Such intertemporal judgments are often investigated in the context of…”
Get full text

The fair trade food labeling health halo: Effects of fair trade labeling on consumption and perceived healthfulness by Berry, Christopher, Romero, Marisabel

“…•Fair trade labeling (versus a no label control) increases grams consumed.•Fair trade food labeling results in a health halo by increasing a product’s…”
Get full text

How may I help you? Driving brand engagement through the warmth of an initial chatbot message by Kull, Alexander J., Romero, Marisabel, Monahan, Lisa

“…Despite the growing number of brands that rely on chatbots to address customer service inquiries that once required human intervention, academics and…”
Get full text

Looks Heavy to Me! The Effects of Product Shadows on Heaviness Perceptions and Product Preferences by Sharma, Nazuk, Romero, Marisabel

“…A significant number of ads showcase products with their shadows cast in the background. Given that shadows are characteristically dark and that previous…”
Get full text

Brand implications of advertising products with their reflections by Sharma, Nazuk, Romero, Marisabel

“…Purpose The purpose of this study is to investigate the impact of advertising products with their reflections on some important brand outcomes such as brand…”
Get full text

Customizing calories: How rejecting (vs. selecting) ingredients leads to lower calorie estimation and unhealthier food choices by Besharat, Ali, Romero, Marisabel, Haws, Kelly

“…[Display omitted] •A rejection (vs. selection) food customization path leads to lower calorie estimates.•This effect holds for free choice, non-free choice,…”
Get full text

Are ‘10-Grams of Protein” Better than ’Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments by Romero, Marisabel, Craig, Adam W, Mormann, Milica, Kumar, Anand

“…Numerical information can be communicated using different number formats, such as digits (“5”) or number words (“five”). For example, a battery product may…”
Get full text

Costly Curves: How Human-Like Shapes Can Increase Spending by ROMERO, MARISABEL, CRAIG, ADAM W.

“…Can exposure to body shapes affect spending preferences? Because Western society associates thinness with economic value, we argue that a shape resembling thin…”
Get full text

A packaged mindset: How elongated packages induce healthy mindsets by Sheehan, Daniel, Van Ittersum, Koert, Craig, Adam w., Romero, Marisabel

“…Product packaging is an important instrument for marketers to draw consumer attention to specific product information and influence product perceptions. The…”
Get full text

An Altered Sense of Magnitude: Exploring How the Visual Presentation of Time, Space, and Numbers Can Influence Consumer Judgments and Behaviors by Romero, Marisabel

“…Consumers are constantly evaluating quantitative information, such as the prices of different products, the time spent on an activity, or the distance covered…”
Get full text

Knowledge management, supply chain technologies, and firm performance by Collins, Jamie D., Worthington, William J., Reyes, Pedro M., Romero, Marisabel

“…Purpose - The purpose of this paper is to provide a conceptual overview of the relationship between knowledge management, supply chain technology investments,…”
Get full text