Search Results - "Rübsaamen, Carsten"

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    Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success

    Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success by Ernst, Holger, Hoyer, Wayne D., Rübsaamen, Carsten

    Published in Journal of marketing (01-09-2010)
    “…Prior research has identified the integration of marketing with research and development (R&D) as a key success factor for new product development (NPD)…”
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  2. 2
    Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success

    Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success by Ernst, Holger, Hoyer, Wayne D., Rübsaamen, Carsten

    Published in Journal of marketing (01-09-2010)
    “…Prior research has identified the integration of marketing with research and development (R&D) as a key success factor for new product development (NPD)…”
    Get full text
    Journal Article
    Save to List
    Saved in:

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