Search Results - "Quester, P.G."

Product Involvement in Consumer Wine Purchases: Its Demographic Determinants and Influence on Choice Attributes by Quester, P.G, Smart, J

“…While the concept of involvement has long intrigued marketing researchers, its application to the case of wine purchase behaviour has been limited. In…”
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Global vs international involvement‐based segmentation: A cross‐national exploratory study by Aurifeille, J‐M., Quester, P.G., Lockshin, L., Spawton, T.

“…Using a clusterwise regression analysis of French and Australian wine consumers, the authors explore the question of whether global marketers, who target the…”
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Global vs international involvementbased segmentation by Aurifeille, JM, Quester, P.G., Lockshin, L., Spawton, T.

“…Using a clusterwise regression analysis of French and Australian wine consumers, the authors explore the question of whether global marketers, who target the…”
Get full text

Global vs international involvement-based segmentation by Aurifeille, J-M., Quester, P.G., Lockshin, L., Spawton, T.

“…Using a clusterwise regression analysis of French and Australian wine consumers, the authors explore the question of whether global marketers, who target the…”
Get full text

Standardisation, centralisation and marketing in multinational companies by Quester, P.G., Conduit, J.

“…The literature on multinational companies (MNCs) seems to assume that when a company is centralised, it also implements identical marketing strategies. In…”
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