Search Results - "Quester, P."

Food advertising, children’s food choices and obesity: interplay of cognitive defences and product evaluation: an experimental study by Tarabashkina, L, Quester, P, Crouch, R

“…Objectives: To investigate the role of product evaluations, nutritional and persuasion knowledge on children’s food choices conducted because of limited…”
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Impact on the Australian Quitline of new graphic cigarette pack warnings including the Quitline number by Miller, C L, Hill, D J, Quester, P G, Hiller, J E

“…Background:In March 2006, Australia introduced graphic pictorial warnings on cigarette packets. For the first time, packs include the Quitline…”
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Can you elaborate on that? Addressing participants' need for cognition in computer-tailored health behavior interventions by Nikoloudakis, I. A., Crutzen, R., Rebar, A. L., Vandelanotte, C., Quester, P., Dry, M., Skuse, A., Duncan, M. J., Short, C. E.

“…Computer-tailored interventions, which deliver health messages adjusted based on characteristics of the message recipient, can effectively improve a range of…”
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Global vs international involvement‐based segmentation: A cross‐national exploratory study by Aurifeille, J‐M., Quester, P.G., Lockshin, L., Spawton, T.

“…Using a clusterwise regression analysis of French and Australian wine consumers, the authors explore the question of whether global marketers, who target the…”
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Advertising literacy, peer–child communication, popular foods and children's food related behaviour: Mediating or non-existent effects? by Tarabashkina, L, Quester, P, Habell, C

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Response of mass media, tobacco industry and smokers to the introduction of graphic cigarette pack warnings in Australia by Miller, Caroline L., Hill, David J., Quester, Pascale G., Hiller, Janet E.

“…Background: In the year 2006, Australia introduced graphic cigarette packet warnings. Previous warnings were text only. New warnings include one of 14…”
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Managing innovation networks: Exploratory evidence from ICT, biotechnology and nanotechnology networks by Rampersad, Giselle, Quester, Pascale, Troshani, Indrit

“…This study examines the management of innovation networks which has enjoyed increased recognition in the marketing literature due to its growing prominence and…”
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Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality by Veale, Roberta, Quester, Pascale

“…This study investigates the respective influences of price and country of origin as extrinsic cues on consumer evaluations of wine quality when all intrinsic…”
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Impact on the Australian Quitline of new graphic cigarette pack warnings including the Quitline number: Figure 1 by Miller, C L, Hill, D J, Quester, P G, Hiller, J E

“…Background: In March 2006, Australia introduced graphic pictorial warnings on cigarette packets. For the first time, packs include the Quitline number…”
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Standardisation, centralisation and marketing in multinational companies by Quester, P.G., Conduit, J.

“…The literature on multinational companies (MNCs) seems to assume that when a company is centralised, it also implements identical marketing strategies. In…”
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Who's afraid of that ad? Applying segmentation to the protection motivation model by Arthur, Damien, Quester, Pascale

“…The protection motivation model has contributed usefully to researchers' understanding of fear appeals in advertising. However, the empirical evidence reported…”
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Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships by Farrelly, Francis, Quester, Pascale, Burton, Rick

“…The sponsorship relationship has evolved considerably over the past few years. As a result, the value delivered to both sponsors and the sports entities with…”
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Country-Of-Origin Effects on Purchasing Agents’ Product Perceptions: An Australian Perspective by Dzever, Sam, Quester, Pascale

“…Country-of-origin effects in the context of industrial purchasing behavior were examined using a large-scale survey of Australian purchasing agents, which…”
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Examining important relationship quality constructs of the focal sponsorship exchange by Farrelly, Francis J., Quester, Pascale G.

“…Few studies have considered sponsorship from a relationship perspective. This is despite evidence that sponsors and sport entities engage in long-term,…”
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Sponsorship returns: the value of naming rights by Quester, Pascale

“…Sponsorship is an important communication tool yet evidence of its effectiveness is often sketchy as many sponsors fail to conduct rigorous evaluation…”
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A Study of Accredited and Non-Accredited Advertising Agencies in Australia: Differences and Similarities in Numbers, Attitudes and Behaviour by Quester, Pascale

“…The recent decision by the Australian Practices Commission to end the system of accreditation which had prevailed in the Advertising industry since 1975 has…”
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A collaborative interest model of relational coordination and empirical results by Medlin, Christopher J., Aurifeille, Jacques-Marie, Quester, Pascale G.

“…The complexity of business markets, resulting from different levels of organization and the ways social constructs combine across levels, means no clear theory…”
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FACTORS AFFECTING INDUSTRIAL PROCUREMENT DECISIONS IN THE ASIA-PACIFIC REGION: A comparative study of Australia, New Zealand, Thailand and China by Dzever, Sam, Quester, Pascale G, Chetty, Sylvie

“…In a large-scale study of purchasing agents in Australia, New Zealand, Thailand and China, the authors investigated the factors deemed influential in…”
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The Australian Cricket Board (ACB): mapping corporate relations by Farrelly, Francis, Quester, Pascale, Smolianov, Peter

“…Academic research in the area of sports marketing has concentrated on bi-lateral relationships, such as that linking a sponsor with the recipient of support,…”
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Product Involvement in Consumer Wine Purchases: Its Demographic Determinants and Influence on Choice Attributes by Quester, P.G, Smart, J

“…While the concept of involvement has long intrigued marketing researchers, its application to the case of wine purchase behaviour has been limited. In…”
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