Search Results - "Pruyn, Ad"

Measuring the experience of hospitality: Scale development and validation by Pijls, Ruth, Groen, Brenda H., Galetzka, Mirjam, Pruyn, Ad T.H.

“…This paper identifies what customers experience as hospitality and subsequently presents a novel and compact assessment scale for measuring customers’…”
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When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations by van Rompay, Thomas J. L., Pruyn, Ad T. H.

“…Recent studies in marketing research and consumer psychology indicate that congruence, as opposed to incongruence, of symbolic meanings connoted across or…”
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Come in please: a virtual reality study on entrance design factors influencing the experience of hospitality by Pijls, Ruth, Galetzka, Mirjam, Groen, Brenda H., Pruyn, Ad T.H.

“…This study aims to explore how entrance design aspects impact the experience of hospitality. In Virtual Reality, the embodied effects of entrance design…”
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Comfortable seating: The influence of seating comfort and acoustic comfort on customers’ experience of hospitality in a self-service restaurant by Pijls, Ruth, Galetzka, Mirjam, Groen, Brenda H., Pruyn, Ad T.H.

“…Does comfort in a restaurant influence people's experienced hospitality? Effects of seating comfort and acoustic comfort on the experience of hospitality were…”
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You are what you wear: Brand personality influences on consumer impression formation by Fennis, Bob M., Pruyn, Ad Th. H.

“…The present study examines the role of brands in the process of impression formation. The article examines the hypothesis that brand personality traits may…”
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Measuring perceived cleanliness in service environments: Scale development and validation by Vos, Martijn C., Galetzka, Mirjam, Mobach, Mark P., van Hagen, Mark, Pruyn, Ad T.H.

“…•The research contributes to the gap in the knowledge on customer perceptions of cleanliness.•The concept of perceived cleanliness and its underlying…”
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The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques by Janssen, Loes, Fennis, Bob M., Pruyn, Ad Th.H., Vohs, Kathleen D.

“…Two experiments examine the role of regulatory resource depletion in the effectiveness of social influence techniques aimed at inducing consumer compliance…”
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Rest in peace? Brand-induced mortality salience and consumer behavior by Fransen, Marieke L., Fennis, Bob M., Pruyn, Ad Th. H., Das, Enny

“…The present research examines the hypothesis that brands can automatically activate mortality-related thoughts and, in turn, affect consumer behavior. Terror…”
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Into the light: effects of the presence of cleaning staff on customer experience by Vos, Martijn C, Sauren, Jessica, Knoop, Olaf, Galetzka, Mirjam, Mobach, Mark P, Pruyn, Ad T.H

“…Purpose The purpose of this paper is to determine how the presence of cleaning staff affects perceptions and satisfaction of train passengers. Day-time…”
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The Impact of Employee Communication and Perceived External Prestige on Organizational Identification by Smidts, Ale, Ad Th. H. Pruyn, Cees B. M. van Riel

“…Employees' organizational identification was measured in three organizations. Results show that employee communication augments perceived external prestige and…”
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Forewarned is forearmed: Conserving self-control strength to resist social influence by Janssen, Loes, Fennis, Bob M., Pruyn, Ad Th.H.

“…Recent research has shown that resisting persuasion involves active self-regulation. Resisting an influence attempt consumes self-regulatory resources, and in…”
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With or without you: Interactive effects of retail density and need for affiliation on shopping pleasure and spending by van Rompay, Thomas J.L., Krooshoop, Janna, Verhoeven, Joost W.M., Pruyn, Ad T.H.

“…A shopping trip is a not only a goal-directed activity for acquiring a desired product but also a social experience involving fellow shoppers. Crowding…”
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Human and spatial dimensions of retail density: Revisiting the role of perceived control by Rompay, Thomas J. L. van, Galetzka, Mirjam, Pruyn, Ad T. H., Garcia, Jaime Moreno

“…Previous research in environmental psychology and consumer behavior has demonstrated mostly negative effects of human density on consumer experience in retail…”
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Cleanliness unravelled: a review and integration of literature by Vos, Martijn C, Galetzka, Mirjam, Mobach, Mark P, van Hagen, Mark, Pruyn, Ad T.H

“…Purpose The purpose of this paper is to present a systematic literature review on stimulus, organism and response variables related to actual and perceived…”
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It takes time to tango: The relative importance of values versus traits in consumer brand relationships by Voorn, Ronald J.J., Veen, Gerrita, Rompay, Thomas J.L., Pruyn, Ad T.H.

“…Brand managers have several options in their quest to connect their brands with consumers. They may stress functional brand attributes and benefits, their…”
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Exploring cleanliness in the Dutch facilities management industry: a Delphi approach by Vos, Martijn C., Galetzka, Mirjam, Mobach, Mark P., Van Hagen, Mark, Pruyn, Ad T.H.

“…Purpose This paper aims to identify antecedents that influence perceived cleanliness by consulting experts and end-users in the field of facilities management…”
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Symbolic Meaning Integration in Design and its Influence on Product and Brand Evaluation by L. van Rompay, Thomas J, H. Pruyn, Ad T, Tieke, Peter

“…Previous research and theorizing in product design and consumer psychology testifies to the importance of congruence among symbolic meanings connoted through…”
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When fit fosters favoring: The role of private self-focus by Fransen, Marieke L., Fennis, Bob M., Pruyn, Ad Th. H., Vohs, Kathleen D.

“…The present research extends work on the ‘the value from fit’ principle by showing that regulatory fit effects on persuasion and behavioral compliance are…”
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Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice by Fransen, Marieke L., Fennis, Bob M., Pruyn, Ad Th. H.

“…Previous research has shown that prior brand exposure (e.g., through advertising) can positively influence brand consideration, brand attitudes, and brand…”
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Exploring Space in the Consultation Room: Environmental Influences during Patient-Physician Interaction by Okken, Vanessa, van Rompay, Thomas, Pruyn, Ad

“…Patients' disclosure of personal information is a key factor in health communication. Research shows that the environment can affect self-disclosure. The 2…”
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