Search Results - "Prakash, C. Deep"
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Analyzing the role of national culture on content creation and user engagement on Twitter: The case of Indian Premier League cricket franchises
Published in International journal of information management (01-04-2021)“…•Role of national culture on social media content generation strategy was studied•Content that is aligned with local culture receives more social media…”
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Predicting sports fans’ engagement with culturally aligned social media content: A language expectancy perspective
Published in Journal of retailing and consumer services (01-11-2023)“…There is limited research showing how strategically generated content can boost Twitter engagement. The problem is acute for sports clubs with large fan bases…”
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A new in-form and role-based Deep Player Performance Index for player evaluation in T20 Cricket
Published in Decision analytics journal (01-03-2022)“…Sports analytics has benefited immensely from the growth and popularity of Machine Learning algorithms. Machine Learning and Data Mining advances have enabled…”
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