Search Results - "Prakash, C. Deep"

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    Analyzing the role of national culture on content creation and user engagement on Twitter: The case of Indian Premier League cricket franchises by Deep Prakash, C., Majumdar, Adrija

    “…•Role of national culture on social media content generation strategy was studied•Content that is aligned with local culture receives more social media…”
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    Journal Article
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    Predicting sports fans’ engagement with culturally aligned social media content: A language expectancy perspective by C, Deep Prakash, Majumdar, Adrija

    Published in Journal of retailing and consumer services (01-11-2023)
    “…There is limited research showing how strategically generated content can boost Twitter engagement. The problem is acute for sports clubs with large fan bases…”
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    Journal Article
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    A new in-form and role-based Deep Player Performance Index for player evaluation in T20 Cricket by Deep Prakash, C., Verma, Sanjay

    Published in Decision analytics journal (01-03-2022)
    “…Sports analytics has benefited immensely from the growth and popularity of Machine Learning algorithms. Machine Learning and Data Mining advances have enabled…”
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    Journal Article
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