The problem with product line marketing

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Bibliographic Details
Published in:	Journal of health care marketing Vol. 8; no. 3; p. 30
Main Author:	Plantenberg, T M
Format:	Journal Article
Language:	English
Published:	United States 01-09-1988
Subjects:	Evaluation Studies as Topic Hospital Administration - methods Hospital Departments - organization & administration Interdepartmental Relations Product Line Management - methods Public Relations United States United States
Online Access:	Get more information
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ISSN:	0737-3252