Search Results - "Pisharodi, R. Mohan"

Assimilation effects in country image research by Parameswaran, Ravi, Pisharodi, R Mohan

“…The effects of acculturation and assimilation are significant parts of consumer research. However, a void exists in cross‐cultural research with a near‐absence…”
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Manufacturer price reduction pressure and supplier relations by Henke, John W., Parameswaran, Ravi, Mohan Pisharodi, R.

“…Purpose - Manufacturer price reduction pressure on suppliers is an important contributor to helping a manufacturer maintain a strong competitive position by…”
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Facets of Country of Origin Image: An Empirical Assessment by Parameswaran, Ravi, Pisharodi, R. Mohan

“…Country of origin (CO) is a potentially powerful image variable that can be used to gain competitive advantage in international marketing. However,…”
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The Transport-choice Decision Process: The Potential, Methodology and Applications of Script-theoretic Modelling by Mohan Pisharodi, R.

“…Past efforts to model freight transport-choice decision making as a behavioural process have resulted in the development of models which may not reflect the…”
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Interset Association between Measures of Customer Service and Market Response by Mohan Pisharodi, R., Langley, C. John

“…Customer service is often described as consisting of a set of measurable elements. Similarly, market response to customer service may be viewed as consisting…”
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Relationship Strategy, Effectiveness, and Responsiveness in Services Marketing by Pisharodi, R. Mohan, Angur, Madhukar G., Shainesh, G.

“…Relationship marketing has been recognized as a new paradigm in marketing. Although the practice of relationship marketing has expanded rapidly across the…”
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Assimilation effects in country image research by Parameswaran, Ravi, Mohan Pisharodi, R.

“…The effects of acculturation and assimilation are significant parts of consumer research. However, a void exists in cross-cultural research with a near-absence…”
Get full text