Search Results - "Pires, Guilherme"

Driving consumer–brand engagement and co-creation by brand interactivity by Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J., De Oliveira, Mauro Jose

“…PurposeThis paper investigates the impact of brand interactivity within social media on consumer–brand engagement and its related outcomes, including…”
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Using service logic to redefine exchange in terms of customer and supplier participation by Pires, Guilherme D., Dean, Alison, Rehman, Muqqadas

“…Service logic emphasises value co-creation, although mostly contending that the customer alone creates actual value. Value co-creation and co-production imply…”
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Driving COBRAs: the power of social media marketing by Cheung, Man Lai, Pires, Guilherme D, Rosenberger III, Philip J, De Oliveira, Mauro Jose

“…PurposeThis study aims to examine the impact of social media marketing (SMM) efforts, including entertainment, customisation, interaction and trendiness via…”
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Exploring consumer–brand engagement: a holistic framework by Cheung, Man Lai, Pires, Guilherme D, Rosenberger III, Philip J

“…Purpose This paper aims to investigate the causal relationships between constructs related to consumer–brand engagement (CBE), including consumers’ enduring…”
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Home loans and Muslims – an Australian perspective by Jeffrey, Reyaz, Pires, Guilherme, Rosenberger III, Philip J.

“…Purpose This study aims to investigate how Australian Muslims make consumption-related decisions regarding the purchase of home loan products…”
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Protective action of ethanolic extract of Rosmarinus officinalis L. in gastric ulcer prevention induced by ethanol in rats by Amaral, Guilherme Pires, de Carvalho, Nelson Rodrigues, Barcelos, Rômulo Pillon, Dobrachinski, Fernando, Portella, Rafael de Lima, da Silva, Michele Hinerasky, Lugokenski, Thiago Henrique, Dias, Glaecir Roseni Mundstock, da Luz, Sônia Cristina Almeida, Boligon, Aline Augusti, Athayde, Margareth Linde, Villetti, Marcos Antonio, Antunes Soares, Félix Alexandre, Fachinetto, Roselei

“…[Display omitted] ► eeRo has antioxidant, vasodilator, anti-inflammatory activity as anti-ulcerogenic mechanisms. ► Ethanol induced macroscopic, microscopic…”
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Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong by Lau, Tommy, Cheung, Man Lai, Pires, Guilherme D, Chan, Carol

“…Purpose The abolishment of the wine tax in Hong Kong has led to increased wine consumption and increased demand for wine-related professionals, such as…”
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The internet, consumer empowerment and marketing strategies by Pires, Guilherme D, Stanton, John, Rita, Paulo

“…Purpose - Arguing that increasing use of information and communication technologies (ICT) is shifting market power from suppliers to consumers, the ensuing…”
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Sakuranetin interacting with cell membranes models: Surface chemistry combined with molecular simulation by da Cruz Ramos Pires, Guilherme Henrique, Freire, Vitor Torres, Pereira, Rafael Guimarães, Amaral de Siqueira, Leonardo José, Umehara, Eric, Lago, João Henrique Ghilardi, Caseli, Luciano

“…Sakuranetin, a natural compound with activity in lipidic biointerfaces, was isolated from Baccharis retusa and studied with two models of lipid membranes:…”
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Analytical framework using remote sensing and water geochemistry to assess changes in landscapes with high ecological and social value by Valvasori, Guilherme Pires de Campos Godoy, Souza, Diego Lacerda de, Matricardi, Eraldo Aparecido Trondoli, Iorio, Gustavo Soares, Rezende, Carlos Eduardo, Pedlowski, Marcos A.

“…The Brazilian Mata Atlântica coastal rainforest suffered a dramatic reduction in size due to agricultural and mining activities since the 1500s. Most relevant…”
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Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers' participative and engagement behaviours by Lai Cheung, Man, Pires, Guilherme D., Rosenberger, Philip J., Leung, Wilson K. S., Attia, Samaa

“…This study develops a comprehensive framework based on the theory of consumer engagement marketing. It examines the role of brand-initiated social media…”
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Using 14C-glyphosate to investigate the distribution of two formulations in transgenic glyphosate-resistant soybean by Almeida, Guilherme Pires D'avila de, Mendes, Kassio Ferreira, Regitano, Jussara Borges, Piccolomini Dias, Nivea Maria, Dias Guimarães, Ana Carolina, Tornisielo, Valdemar Luiz

“…Glyphosate residues in grain can be explained by the concentrations and formulations of glyphosate products. This study aimed to evaluate the residues from…”
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Waste foundry sand used to cover organic waste in landfills by Domingues, Luciene Gachet Ferrari, Santos Ferreira, Gisleiva Cristina dos, Pires, Marta Siviero Guilherme

“…Waste foundry sand (WFS) is a waste generated during the molding of metal parts and primarily discarded in landfills, which generates environmental and…”
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Revisiting the substantiality criterion: From ethnic marketing to market segmentation by Pires, Guilherme D., Stanton, John, Stanton, Patricia

“…This paper examines the meaning and application of the concept of substantiality for consumer market segmentation and target selection with a focus on…”
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Discovering ethnic minority business research directions using text mining and topic modelling by Moro, Sérgio, Pires, Guilherme, Rita, Paulo, Cortez, Paulo, Ramos, Ricardo F.

“…Purpose This study aims to unveil within the current academic literature the principal directions in the ethnic entrepreneurship and small business marketing…”
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Antibacterial and antioxidant effects of Rosmarinus officinalis L. extract and its fractions by Amaral, Guilherme Pires, Mizdal, Caren Rigon, Stefanello, Silvio Terra, Mendez, Andreas Sebastian Loureiro, Puntel, Robson Luiz, de Campos, Marli Matiko Anraku, Soares, Félix Alexandre Antunes, Fachinetto, Roselei

“…The production of reactive species over physiological levels associated to pathogenic bacteria could represent a high risk for many diseases. The Rosmarinus…”
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Uberization of labor and Marx’s Capital by Pires, Guilherme Nunes

“…In the last decade, we saw the expansion of digital platforms and decentralized and freelance labor relations in the global capitalist economy. This…”
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Performance Analysis of YOLO and Detectron2 Models for Detecting Corn and Soybean Pests Employing Customized Dataset by de Almeida, Guilherme Pires Silva, dos Santos, Leonardo Nazário Silva, da Silva Souza, Leandro Rodrigues, da Costa Gontijo, Pablo, de Oliveira, Ruy, Teixeira, Matheus Cândido, De Oliveira, Mario, Teixeira, Marconi Batista, do Carmo França, Heyde Francielle

“…One of the most challenging aspects of agricultural pest control is accurate detection of insects in crops. Inadequate control measures for insect pests can…”
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Sorghum silage supplemented with crambe meal improves dry matter intake and milk production in crossbred Holstein cows by do Carmo Araújo, Saulo Alberto, Bicalho, Guilherme Pires, da Silva Rocha, Norberto, Bento, Cláudia Braga Pereira, Ortêncio, Marluci Olício

“…We studied the feed intake and milk production of Holstein × Zebu crossbred cows fed sorghum silage diets and concentrates, with and without the addition of…”
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Caffeine intake may modulate inflammation markers in trained rats by Barcelos, Rômulo Pillon, Souza, Mauren Assis, Amaral, Guilherme Pires, Stefanello, Silvio Terra, Bresciani, Guilherme, Fighera, Michele Rechia, Soares, Félix Alexandre Antunes, de Vargas Barbosa, Nilda

“…Caffeine is presented in many commercial products and has been proven to induce ergogenic effects in exercise, mainly related to redox status homeostasis,…”
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